Google continues to leak more information about their new efforts to enter the TV arena. On March 7, the Wall Street Journal reported that Google was testing a service with Dish Networks that would let users conduct a Google-like search of satellite and YouTube content to display on their TVs. Then on March 17, the New York Times reported that Google and Intel have teamed with Sony to develop a platform (ingeniously called …
Read MoreEyeblaster, which filed for an IPO on March 10th, provides a digital advertising campaign management platform which helps simplify the coordination between advertising agencies, advertisers, and publisher. The platform helps creative designers manage the campaign content creation process, provides ad serving and targeting capabilities and monitors and analyzes campaign performance. Ad formats include rich media, video, banner , mobile and search. Competitors include Google/Doubleclick, Microsoft/Atlas, Valueclick, Gannett/PointRoll and Limelight/Eyewonder.
We’ve seen a …
Read MoreApple’s acquisition of Quattro Wireless and Google’s purchase of AdMob are fundamentally a statement about the importance of advertising as a crucial future revenue stream for mobile application developers. The value of a personal, close at hand and always on platform to communicate with customers has the potential for never before seen value to marketers. Placing marketing and advertising within mobile applications is a natural location. For those that are skeptical, we have a rather compelling precedent. Google’s greatest business …
Read More