The big guns were just shot over Apple’s walled garden.
Walmart VUDU and Amazon Kindle released websites that mimic the look, feel and user experience of the now ubiquitous downloaded app. These sites are built using the new, much talked about HTML5 standard, are readily accessible using Apple’s Safari browser and are optimized for use on the iPad. Access to these site can also be …
Read MoreWe’re big fans of themes here at Architect Partners. One theme we discuss here at AP is the digital ad spend gap (DAG). DAG is simple concept. Logically, ad spend ought to roughly correlate to the amount of time people spend engaged in activities where the ad would be seen. We estimate that today’s DAG is on the order of $24 billion annually. See our embedded analysis below. …
Read MoreOn a daily basis, Fred Wilson of Union Square Ventures shares important insights with the readers of his blog, AVC. His observations on consumer internet (and mobile) user engagement intensity deserves special recognition. We prepared a simple summary of his perspective and experience below….
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