Purchase price not disclosed
- Gimbal’s physical world network and trove of location data can augment The Mobile Majority’s Audience Collective and AdSynergy platform with a better understanding of consumer behaviors, location history, demographics, etc.
- The Mobile Majority will be able to charge a higher CPx due to its ability to now offer more highly targeted ad campaigns and better audience segmentation to its clients.
- The Mobile Majority also gets the ability to offer location-triggered ads and measurable attribution.
- Gimbal also offers a widely proliferated app SDK that will increase TMM’s mobile presence.
- Gimbal brings a technical team deeply experienced in proximity marketing and data monetization.
- Helped Gimbal in crafting its “story” and articulating the strategic rationale for the acquisition.
- Aided the Gimbal board and management team in assessing a range of strategic options, providing critical clarity to assist with decision-making.
- Led negotiations and negotiating strategy across the various options.
- Created a significant improvement in the final consideration over the initial LOI.
To learn more about this transaction, view the full M&A Alert here.