Transaction Experience

Client Quotes:

Financial Summary:

Purchase price not disclosed

Strategic Rational Driving Transaction:

  • Gimbal’s physical world network and trove of location data can augment The Mobile Majority’s Audience Collective and AdSynergy platform with a better understanding of consumer behaviors, location history, demographics, etc.
  • The Mobile Majority will be able to charge a higher CPx due to its ability to now offer more highly targeted ad campaigns and better audience segmentation to its clients.
  • The Mobile Majority also gets the ability to offer location-triggered ads and measurable attribution.
  • Gimbal also offers a widely proliferated app SDK that will increase TMM’s mobile presence.
  • Gimbal brings a technical team deeply experienced in proximity marketing and data monetization.

Architect Partners Role and Contribution:

  • Helped Gimbal in crafting its “story” and articulating the strategic rationale for the acquisition.
  • Aided the Gimbal board and management team in assessing a range of strategic options, providing critical clarity to assist with decision-making.
  • Led negotiations and negotiating strategy across the various options.
  • Created a significant improvement in the final consideration over the initial LOI.


To learn more about this transaction, view the full M&A Alert here.