Motricity priced their initial public offering (IPO) (final prospectus) this past Thursday evening with disappointing results. Motricity provides wireless carriers and large corporate customers a wide variety of white label mobile applications and related services. Applications include mobile storefronts and associated content management, mobile search and mobile marketing. Motricity generally hosts their applications on behalf of their customers and currently manages applications with over 35 million active users per month …
Read MoreIf you are interested in a top rate assessment of Apple’s mobile advertising plans, read John Battelle’s blog, now… …
Read MoreVelti, a mobile marketing vendor better known outside the U.S., recently filed for its U.S. initial public offering. While the bulk of their $90mm in revenues are from outside the U.S., they are worthy of watching carefully as the only publicly visible pure-play mobile marketing vendor at this time.
Read MoreReachLocal, an online marketing platform designed to address the needs of local merchants, has begun their IPO roadshow. A video of their roadshow management presentation can be viewed at RetailRoadshow . They are currently hoping to price the IPO next week and are currently meeting with institutional investors. Solid business, solid presentation, clear value proposition to its clients and strong evidence of the shift from traditional local …
Read MoreM&A is driven by corporate strategy. Corporate strategy is heavily influenced by larger trends. Our focus, the internet | mobile | digital media sectors, are rapidly converging and a number of major themes are influencing corporate strategy. We find it helpful to think about M&A in the context of these themes. Each quarter we publish the AP M&A Snapshot which identifies key themes and summarizes related M&A activity. Over the course of the next week …
Read MoreThe Interactive Advertising Bureau (IAB), one of our favorite sources for industry data, today published their annual summary of Internet Advertising. The full report can be found here.
A few takeaways:
1. Internet advertising revenues are showing a nice recovery since Q2 of 2009.
2. Search represents 47% of spend with display following at 23% of spend. Both show modestly increasing share in the past year.
3. The retail, telecommunications and financial services industries are the three leading online advertisers.
4. Performance-based …
We are pleased to briefly point out some good news on what has been a choppy IPO market. Meru Networks, a WiFi network equipment provider to corporate customers, debuted this week with a well received offering. Meru priced at the top of the filing range, clearly indicating strong institutional investor interest in the offering. Perhaps more importantly, the stock traded up 28% on the first day of trading which generally signals that institutional investors were allocated less stock by the …
Read MoreApple’s acquisition of Quattro Wireless and Google’s purchase of AdMob are fundamentally a statement about the importance of advertising as a crucial future revenue stream for mobile application developers. The value of a personal, close at hand and always on platform to communicate with customers has the potential for never before seen value to marketers. Placing marketing and advertising within mobile applications is a natural location. For those that are skeptical, we have a rather compelling precedent. Google’s greatest business …
Read MoreLast week, QuinStreet priced their IPO at $15 per share, far below the hoped for range of $17-$19 per share. The first day of trading held offer price but unfortunately the following day QuinStreet broke its offer price, closing at $14.55. This is not how a healthy IPO market behaves.
QuinStreet has all the qualifications of a company that ought to be well received by institutional investors as an Initial Public Offering. Revenue scale, historical and projected revenue and profit growth, …
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