Digital Advertising Management Provider Eyeblaster Files For IPO
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Eyeblaster, which filed for an IPO on March 10th, provides a digital advertising campaign management platform which helps simplify the coordination between advertising agencies, advertisers, and publisher. The platform helps creative designers manage the campaign content creation process, provides ad serving and targeting capabilities and monitors and analyzes campaign performance. Ad formats include rich media, video, banner , mobile and search. Competitors include Google/Doubleclick, Microsoft/Atlas, Valueclick, Gannett/PointRoll and Limelight/Eyewonder.
We’ve seen a great deal of activity within online marketing recently. QuinStreet recently completed its IPO, albeit in a very challenging market and Reply.com, ReachLocal and now Eyeblaster are in SEC registration. While each of these vendors provide different services to different client segments, all are beneficiaries of the major shift of marketing and advertising spend from offline to online even in the face of a major recession. Forrester predicts a continuing movement to online with interactive digital marketing spend growing from $26b in 2009 to $55b in 2014, largely at the expense of traditional channels.
For SEC documentation (i.e. original S1 filings, excluding amended S1 filings), please click the following links: Eyeblaster, Reply!, Gamefly, Vringo, Motricity, ReachLocal, Meru Networks, Telegent, MaxLinear, and Telenav.