Ecosystem Thoughts


Ecosystem Thought — August 27th, 2014

Navigating Planet Ad Tech

Author: Eric F. Risley


Emerging sectors can be complex and confusing.  Advertising technology has that issue in spades.  This messiness is particularly well demonstrated by our competitors’ Lumascape, which attempts to put order to the sector, which to be fair, is challenging.  When we see impressive efforts to explain a complex subject, we like to share it and say thank you.

The MIT Technology Review and Digilant have done a terrific job at providing a framework to understand a portion of the ad technology sector with their publication of “Navigating Planet Ad Tech”.

We pass it along as a helpful reference tool.



For more information, please contact: Sobe Lumb

Contact Email: slumb@architectpartners.com