M&A Themes

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M&A is driven by corporate strategy.  Corporate strategy is heavily influenced by larger trends.  Our focus, the internet | mobile | digital media sectors, are rapidly converging and a number of major themes are influencing corporate strategy.  We find it helpful to think about M&A in the context of these themes.  Each quarter we publish the AP M&A Snapshot which identifies key themes and summarizes related M&A activity.  Over the course of the next week or so we’ll take a look at M&A activity driven by 5 well established themes:

1. Marketing & advertising monetization
2. The proliferation of video
3. Voice is just an application
4. The importance of location-awareness
5. The proliferation of games

We’ll also assess an emerging theme, television as an  application platform.


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