ReachLocal, an online marketing platform designed to address the needs of local merchants, has begun their IPO roadshow. A video of their roadshow management presentation can be viewed at RetailRoadshow [only available during the marketing period]. They are currently hoping to price the IPO next week and are currently meeting with institutional investors. Solid business, solid presentation, clear value proposition to its clients and strong evidence of the shift from traditional local marketing methods such as yellowpages, print advertising and direct mail to internet and mobile approaches. Count us impressed.
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