Tag Archives: Apple

1. Mobile Advertising, Apple and SDK’s …

   Apple’s acquisition of Quattro Wireless and Google’s purchase of AdMob are fundamentally a statement about the importance of advertising as a crucial future revenue stream for mobile application developers.  The value of a personal, close at hand and always on platform to communicate with customers has the potential for never before seen value to marketers.  Placing marketing and advertising within mobile applications is a natural location.  For those that are skeptical, we have a rather compelling precedent.  Google’s greatest business …

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   March 6, 2010 | Permalink | No Comments