Tag Archives: data

1. Emerging M&A Trend: Data Analytics Role in Mobile Advertising

   The mobile marketing sector has been a very active area for M&A over the past nine months.  The acquisitions capturing the headlines include Google’s purchase of AdMob and Apple acquiring Quattro Wireless for lofty valuations.  Both AdMob and Quattro Wireless are primarily mobile advertising networks, matching advertisers with available advertising inventory (space to display the advertisement or marketing message).  As we’ve highlighted in our M&A Alert for these two deals, the core strategic rationale …

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   March 3, 2010 | Permalink | 1 Comment