Tag Archives: IAB

1. Internet Advertising Revenue Report – 2009

   The Interactive Advertising Bureau (IAB), one of our favorite sources for industry data, today published their annual summary of Internet Advertising.  The full report can be found here.

   A few takeaways:

   1.  Internet advertising revenues are showing a nice recovery since Q2 of 2009.
   2.  Search represents 47% of spend with display following at 23% of spend.  Both show modestly increasing share in the past year.
   3.  The retail, telecommunications and financial services industries are the three leading online advertisers.
   4.  Performance-based …

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   April 7, 2010 | Permalink | No Comments