Tag Archives: IPO
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Digital Advertising Management Provider Eyeblaster Files For IPO
Eyeblaster, which filed for an IPO on March 10th, provides a digital advertising campaign management platform which helps simplify the coordination between advertising agencies, advertisers, and publisher. The platform helps creative designers manage the campaign content creation process, provides ad serving and targeting capabilities and monitors and analyzes campaign performance. Ad formats include rich media, video, banner , mobile and search. Competitors include Google/Doubleclick, Microsoft/Atlas, Valueclick, Gannett/PointRoll and Limelight/Eyewonder.
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