Tag Archives: M&A

  1. Mobile Advertising, Apple and SDK’s …

    Apple’s acquisition of Quattro Wireless and Google’s purchase of AdMob are fundamentally a statement about the importance of advertising as a crucial future revenue stream for mobile application developers.  The value of a personal, close at hand and always on platform to communicate with customers has the potential for never before seen value to marketers.  Placing marketing and advertising within mobile applications is a natural location.  For those that are skeptical, we have a rather compelling precedent.  Google’s greatest business …

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    March 6, 2010 | Permalink | No Comments

  2. Emerging M&A Trend: Data Analytics Role in Mobile Advertising

    The mobile marketing sector has been a very active area for M&A over the past nine months.  The acquisitions capturing the headlines include Google’s purchase of AdMob and Apple acquiring Quattro Wireless for lofty valuations.  Both AdMob and Quattro Wireless are primarily mobile advertising networks, matching advertisers with available advertising inventory (space to display the advertisement or marketing message).  As we’ve highlighted in our M&A Alert for these two deals, the core strategic rationale …

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    March 3, 2010 | Permalink | 1 Comment
  3. AP M&A Snapshot: Other Notable Acquirers in 2009

    AP M&A Snapshot: Other Notable Acquirers in 2009

    In previous postings, we have highlighted general M&A transaction data, active M&A themes and key acquirers in calendar 2009. We’d like to share with you other notable acquirers within the internet | mobile | digital sectors. While not quite so active in 2009 as the top acquirers, these buyers are important players and have the capacity to be quite aggressive.

    In addition to traditional internet & media companies like Yahoo …

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    February 8, 2010 | Permalink | No Comments