Tag Archives: mobile advertising
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Mobile Advertising, Apple and SDK’s …
Apple’s acquisition of Quattro Wireless and Google’s purchase of AdMob are fundamentally a statement about the importance of advertising as a crucial future revenue stream for mobile application developers. The value of a personal, close at hand and always on platform to communicate with customers has the potential for never before seen value to marketers. Placing marketing and advertising within mobile applications is a natural location. For those that are skeptical, we have a rather compelling precedent. Google’s greatest business …
Read MoreMarch 6, 2010 | Permalink | No Comments -
Emerging M&A Trend: Data Analytics Role in Mobile Advertising
The mobile marketing sector has been a very active area for M&A over the past nine months. The acquisitions capturing the headlines include Google’s purchase of AdMob and Apple acquiring Quattro Wireless for lofty valuations. Both AdMob and Quattro Wireless are primarily mobile advertising networks, matching advertisers with available advertising inventory (space to display the advertisement or marketing message). As we’ve highlighted in our M&A Alert for these two deals, the core strategic rationale …
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