Tag Archives: Online Advertising

  1. Internet Advertising Revenue Report – 2009

    The Interactive Advertising Bureau (IAB), one of our favorite sources for industry data, today published their annual summary of Internet Advertising.  The full report can be found here.

    A few takeaways:

    1.  Internet advertising revenues are showing a nice recovery since Q2 of 2009.
    2.  Search represents 47% of spend with display following at 23% of spend.  Both show modestly increasing share in the past year.
    3.  The retail, telecommunications and financial services industries are the three leading online advertisers.
    4.  Performance-based …

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    April 7, 2010 | Permalink | No Comments
  2. Digital Advertising Management Provider Eyeblaster Files For IPO

    Digital Advertising Management Provider Eyeblaster Files For IPO

    Eyeblaster, which filed for an IPO on March 10th, provides a digital advertising campaign management platform which helps simplify the coordination between advertising agencies, advertisers, and publisher.   The platform helps creative designers manage the campaign content creation process, provides ad serving and targeting capabilities and monitors and analyzes campaign performance.  Ad formats include rich media, video, banner , mobile and search.  Competitors include Google/Doubleclick, Microsoft/Atlas, Valueclick, Gannett/PointRoll and Limelight/Eyewonder.

    We’ve seen a …

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    March 12, 2010 | Permalink | No Comments