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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Ryan McCulloch
February 28, 2025
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There’s no sugarcoating it: this week was brutal for nearly the entire industry, with the average crypto company in our index falling by 9%. What happened? It doesn’t seem to be one single factor, but rather a combination of them.

 

Bitcoin has fallen by 11% this week, and the decline in our crypto public company group appears directly correlated to Bitcoin’s price movement. On average, companies in this group fell roughly in line with Bitcoin’s decline.

 

The reported $1.5B hack of the major crypto exchange Bybit has sparked renewed fear among investors, reminding everyone that the industry still faces significant security challenges. Although these hacks are not indicative of issues inherent to blockchain technology, they do underscore the lack of robust security protocols across the crypto ecosystem.

 

Macroeconomic concerns continue to rise, with new tariffs being threatened or implemented almost weekly. As a result, the likelihood of a global trade war is increasing, pushing investors away from risk-on assets such as crypto companies.

 

Despite some negative headlines, there is still plenty of optimism in the sector. For example, Bank of America announced its intention to launch a stablecoin once regulatory clarity is achieved. We hope that regulatory clarity will be reached in the next 12 months, resulting in a monumental shift that enables all globally significant banks to take a deeper role in the sector.

 

We attended BTC Investor Week in NYC, and although the price action was intense, there was surprisingly little doom and gloom. Key topics included adding BTC to the treasury management strategies of publicly traded companies, exploring BTC use cases beyond simple store-of-value (such as payments, insurance, and lending), and dedicating an entire day to different BTC investment strategies and products.