A common challenge for many beginning in the space is the language used by those who are deeply engaged in the industry. This is the 8th M&A transaction thus far that focuses on crypto education specifically.
This week M&A transactions picked up the pace, with three deals; however, M&A consideration likely remains small with deal sizes being undisclosed for all three deals.
An interesting trend that continues to develop is education around the crypto / blockchain sector. A common challenge for many beginning in the space is the language used by those who are deeply engaged in the industry. This is the 8th M&A transaction thus far that focuses on crypto education specifically.
Acquirers typically use these education platforms as a source of lead generation driving new users to their various platforms. Coinbase for example has an entire section on their website dedicated to teaching new users the basics of crypto, a critical step in achieving user conversion and an understanding of the assets users are trading.
As the sector advances, continuous education will be critical for mass adoption.