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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Insights

Week of February 17 – February 23

Todd White
February 26, 2025
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February 17 – February 23 (Published February 26th)

PERSPECTIVES by Todd White

 

33 Crypto Private Financings Raised: $225.0M

Rolling 3-Month-Average: $192.9M

Rolling 52-Week Average: $209.4M

 

On February 21, 2025, Bybit, a prominent cryptocurrency exchange based in Dubai, experienced the largest digital heist in crypto history—an approximately $1.5 billion theft of Ether (ETH) from Bybit’s cold wallet during what was supposed to be a routine transfer. The breach, which has been attributed to North Korea’s Lazarus Group, was linked to a vulnerability in SafeWallet rather than Bybit’s own infrastructure, with malicious code injected two days prior. Real-time threat detection and prevention firm Cyvers wrote on their blog about how they detected—and could have prevented—the loss.

 

While Bybit swiftly replenished its reserves through a combination of emergency loans and significant deposits from partners and whales—enabling the exchange to maintain customer withdrawals and continue operations—the incident had a significant market impact, leading to a drop in Ether’s value. The incident may demonstrate the impressive resilience of a major exchange responding and maintaining operations despite significant losses, but it also spotlights the persistent security challenges in the industry, the sophisticated tactics employed by cybercriminals, and the constant and evolving need for real-time security monitoring and fraud detection.

 

The crypto security landscape can be broadly divided into two key areas: proactive risk assessment and real-time monitoring for breach and fraud detection. Smart contract audits, formal verification, and bug bounty programs form the foundation of proactive security, designed to identify errors, inefficiencies, and security vulnerabilities. Advanced monitoring tools and analytics provide real-time detection of—and hopefully protection against—breaches and fraud.

 

Security is mission-critical for our sector to survive and thrive, now more than ever. This is apparent to both strategic and financial investors alike, with some exciting activity on both corporate development and financing fronts. The market-leading forensics team at Chainalysis has demonstrated the former with its recent acquisitions of the fraud detection startup Alterya (covered here) and the Web3 security solutions provider Hexagate (covered here). Examples of the latter include Sardine.ai’s $70M round, which we covered just last week, and a $50M raise locked in for Blockaid this week.

 

Blockaid is a blockchain security company formed in 2022 to detect and prevent fraud, scams, and other security threats in the crypto and blockchain sectors. Founded by ex-Israeli military intelligence personnel, Blockaid’s platform integrates directly with wallets and decentralized applications to offer both AI-driven threat-prevention tools—scanning transactions and simulating potential outcomes to prevent attacks before they occur—and real-time monitoring, detection, and response solutions. Their approach seems to resonate, as they have quickly developed a client base that includes sector leaders such as Coinbase, MetaMask, Uniswap, Starknet, Safe, and Immutable. The new funding will be used to scale productivity and engineering teams, strengthen go-to-market operations, and expand research capabilities to stay ahead of evolving threats.

 

The recent activity reflects the increasing demand for robust and responsive security solutions. This is particularly important with financial institutions and fintech companies poised to expand their blockchain initiatives, and effective strategies will likely leverage both proactive auditing and reactive monitoring, coupled with immediate incident response and remediation. We’ve seen this play out recently with Bybit’s management of the Lazarus breach and a flurry of M&A and financing transactions. But the space is sure to evolve and accelerate, with ample room for numerous players and persistent innovation.

 

Contact ryan@architectpartners.com to schedule a meeting.