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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Coinbase Acquiring Deribit for $2.9B

John Kennick
May 10th, 2025
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Transaction Overview

On May 8th, 2025, Coinbase, a crypto exchange, announced it would acquire Deribit, a crypto derivatives exchange, in a deal valued at $2.9 billion. This is the largest M&A transaction that the cryptocurrency industry has had to date; exceeding recent notable transactions such as NinjaTrader | Kraken, Hidden Road | Ripple, and Bridge | Stripe. 

 

Target: Deribit

Deribit, founded in 2016 and headquartered in Dubai, UAE, is the global leader in cryptocurrency derivatives trading, providing institutional-grade infrastructure, technology, and risk management that rivals top traditional-finance exchanges. The platform serves a broad mix of institutional and professional retail clients through a highly liquid marketplace spanning Bitcoin, Ethereum, and other digital assets. Its core offerings include: 1) Options trading with industry-leading liquidity for BTC and ETH contracts, 2) Futures trading that combines high leverage with real-time margining and liquidation engines, 3) Perpetual and spot trading for non-expiring leveraged exposure as well as straightforward asset ownership, 4) Advanced risk-management tools such as real-time portfolio analytics, and 5) Institutional access features including segregated sub-accounts and low-latency API connectivity for algorithmic trading.

 

The company had raised $40M in capital from one raise, valuing them at $400M in September 2022. Notable active investors included 10T Holdings, QCP Capital, Akuna Capital, and XBTO.

 

Buyer: Coinbase

Coinbase, founded in 2012 and headquartered in New York, NY, is the largest publicly listed U.S. crypto exchange. It also provides custody services for retail users and institutions, as well as institutional prime brokerage and data analytics services.

 

Most relevant to this transaction, Coinbase operates a U.S. futures business through Coinbase Financial Markets and Coinbase Derivatives Exchange, and an international spot-and-perpetuals business through Coinbase’s International Exchange product.

 

The U.S. product line resulted from the acquisition of FairX, a CFTC-regulated Designated Contract Market, which instantly provided Coinbase with futures capabilities. Meanwhile, the international product line was established in 2023 in Bermuda to capture international crypto volumes with a ring-fenced venue outside U.S. jurisdiction.

 

Coinbase is currently valued at a $47B enterprise value, with $7B in trailing twelve months revenue ended March 2025 (6.7x EV / revenue multiple) and $3.2B in trailing twelve months EBITDA (14.7 EV / EBITDA multiple). 

 

Transaction Parameters

Coinbase announced the acquisition for $2.9B, with $700M in cash consideration and the rest being composed of 11M shares of Coinbase Class A Common Stock. Architect partners estimated this transaction occurred at a 9.7x valuation / revenue multiple, based upon ~$1.2T in 2024 transaction volume and an average fee of 0.025%.

 

Notable similar transactions include Hidden Road | Ripple (M&A Alert), NinjaTrader | Kraken for $1.5B (M&A Alert), and FairX | Coinbase (M&A Alert).

 

Strategic Rationale

This transaction enables Coinbase to complete its derivatives platform, giving traders access to spot, futures, perpetual-futures, and options markets. In addition, the acquisition expands Coinbase’s international footprint and makes it the immediate global leader in crypto derivatives by open interest and options volume. Finally, because Deribit generates positive EBITDA, it offers more stable, less cyclical revenue and immediately improves Coinbase’s financial profile.

 

Architect Partners’ Observations

This acquisition follows our thesis that derivatives M&A will continue to be active. This deal is a key marker along with several recent deals – FalconX acquired Arbelos Markets and Kraken acquired Ninja Trader  (albeit Ninja Trader focused more on TradFi derivatives). But the difference in this deal is scale – Coinbase acquired one of the largest in a headline deal.

 

This is a logical progression in the market, and we expect more of these to come due to several factors. More demand and more supply foster more deals.

  • Higher margins: Derivatives are a higher margin product than spot trading, so firms will look to expand their offering as trading fees are compressed. 
  • Supply: There have been several newly launched crypto derivatives firms like Arbelos, D2X and One Trading so there are more choices to acquire up & down the scale size
  • Institutional demand: Regulatory changes (e.g., ETF approvals) and (optimistically) upcoming crypto-friendly frameworks have spurred Institutional trading. So, increasing demand means the larger firms are now able to move more aggressively to acquire and be confident that they will not get in the crosshairs of the regulators. Coinbase will look to capture more institutions as clients with this as a wedge
  • Precedents: Coinbase bought FairX in 2022 (now Coinbase Derivatives) and CBOE acquired ErisX in 2021 (which they wrote down). But timing was a bit early on those deals due to the above-not-yet-seen regulatory clarity. We are now hearing firms say that timing is looking better.
  • Competitive pressures: Since Coinbase is taking captive one of the largest derivatives firms, their competitors will look to enhance products via acquisitions

 

So overall, it’s a deal that makes sense in the market. It is at a premium valuation in our estimation (considering nearly ⅔ is paid via equity), but not an unreasonable valuation. We expect more to come around derivatives trading and infrastructure.

 

Sources

PitchBook, Coinbase Press Release