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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

OSL Group Acquires Banxa Holdings (TSX.V: BNXA) for CAD $1.55, approximately $62M USD

John Kennick
June 29th, 2025
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Transaction Overview

On June 27th, OSL Group (HKEX: 863.HK), a crypto exchange headquartered in Hong Kong, has acquired Banxa Holdings (TSXV: BNXA), a leading fiat-to-crypto payments provider, for CAD $1.55 per share in cash, a total transaction value of USD $62M. The deal represents an 80% premium over Banxa’s 30-day VWAP and nearly 5x the stock’s price just nine months ago, providing real value to shareholders.

 

Target: Banxa Holdings

Banxa facilitates the conversion of fiat money into a variety of crypto assets and back again, effectively bridging between traditional financial systems and crypto. Banxa delivers these capabilities to crypto exchanges, crypto wallets, and a wide variety of Web3 dApps located across the globe, allowing consumers from over 150 countries access to these products and services.

 

They also offer a fiat-to-NFT checkout for marketplaces and a developer toolkit that bundles KYC, payments, and compliance infrastructure for Web3 applications.

 

The company’s key competitive moat is its global regulatory footprint. It holds licenses in multiple major jurisdictions, including 37 U.S. Money Transmitter Licenses (MTLs), an Australian digital currency exchange license, a Canadian Money Services Business (MSB) license, a Lithuanian digital asset license, a Dutch crypto services license, and a UK crypto asset service provider registration.

 

Top competitors for Banxa are other crypto on / off ramp providers like Moonpay, Transak, Ramp Networks, Xanpool, and ZeroHash. All of these groups are very well-financed private companies.

 

Banxa was founded in 2014 by Domenic Carosa and the current Co-CEO, Holger Arians. The company went public on the Toronto Stock Exchange on January 6th, 2021, and was the first publicly traded payment service provider in digital assets. Top shareholders include Domenic Carosa (Founder), Antanas Guoga (Board Chairman), Zafer Qureshi (Co-CEO), and Holger Arians (Co-Founder & Co-CEO). 

 

Buyer: OSL Group

OSL Group (HKEX: 863.HK) is a Hong Kong-based, SFC-licensed crypto exchange that offers trading, insured custody, and white-label crypto payments infrastructure for institutional and retail clients, globally.

 

OSL’s business primarily consists of OTC trading, a request-for-quote platform, an exchange, and its custody business. Supplemental to that, they have white-label exchange and broker technologies enabled by APIs. The company is planning to roll out additional product lines like derivatives trading, staking, off-exchange settlement, structured crypto products, and crypto payment services (including onramp, offramp). 

 

OSL Group has shown significant growth. Revenue has increased from approximately $9M in 2022 to $48.3M in 2024, representing a compound annual growth rate (CAGR) of 130%. Between 2023 and 2024 alone, revenue grew 78.6% year-over-year. The business also moved from a net loss in 2023 to a net profit of $7.1 million in 2024, reflecting a 15% net profit margin. In addition, OSL recorded $12.9B in transaction volume and $644 million in assets under custody. The company’s market capitalization as of Jun 26th, 2025, stands at $1.1B USD, and its enterprise value is around $1.04B. Based on LTM revenue of $48M USD, OSL Group has an LTM EV / Revenue multiple of 21.9x.

 

Transaction Parameters

OSL Group acquired Banxa for CAD $1.55, for a total consideration of CAD $85.2M in all cash, representing a premium of 80.2% from the 30-day volume-weighted average trading price of shares ending on June 25th, 2025. Banxa currently has an LTM Gross Profit, its best proxy for revenue, of $17.9M, placing this transaction at a 3.6x EV / Revenue multiple. While this company traded at a relatively low multiple of revenue, it was within the top 5% of take privates based on the 80% premium paid. Overall it was a great outcome for shareholders.

 

Following the announcement of the transaction, Banxa’s stock rose 15.3%, to CAD $1.20, while OSL Group’s stock remained flat with a 0.14% decline. 

 

Previous comparable transactions include: Helio | Moonpay ($175M, M&A Alert here), PayPal | Curv ($200M, M&A Alert here), Simplex | Nuvei ($250M, M&A Alert here), and Voyager Digital | Coinify ($85M, M&A Alert here).

 

Strategic Rationale

 

Why Banxa?

In a crowded field of fiat-to-crypto on/off-ramp providers, OSL selected Banxa for its unmatched regulatory license coverage, strong conversion performance, deep relationships with banks, payment processors, and compliance partners, its ability to accelerate the rollout of OSL Pay, and a compelling relative valuation.

 

Bridges Fiat-to-Crypto Payments For OSL’s Pay Platform

Banxa enables seamless crypto-to-fiat currency conversion through API-integrated technology used by exchanges, wallets, NFT platforms, and Web3 applications. This will serve as a core foundation for OSL Pay, OSL’s strategic initiative to integrate digital assets into traditional financial systems.

 

Accelerating Global Regulatory Reach

Banxa’s portfolio of licenses enables OSL to operate in key jurisdictions. This includes 37 U.S. Money Transmitter Licenses, which grant OSL an entry into the U.S. market. Additional licenses across Europe, Canada, and Australia support broader international expansion.

 

Deep Payment Relationships

Banxa’s payments network and trusted relationships with banks, payment processors, and compliance providers give OSL the ability to scale a regulated digital asset platform across both institutional and retail markets. 

 

Architect Partners’ Observations

This deal illustrates four themes we see defining digital asset M&A:

 

  1. Regulation is a strategy
    Companies are no longer buying tech — they’re buying market access. Banxa’s licenses represent a regulatory moat that is difficult to replicate, particularly for non-Western acquirers.

 

  1. Fiat ramps are the next API economy
    “On/off ramps” sound technical, but the real story is their business value: enabling the next billion users to pay, invest, or interact with digital assets as easily as fiat-based e-commerce.

 

  1. Public buyers have the edge in crypto consolidation
    OSL’s profitability, exchange listing, and clarity with regulators enable it to move decisively. As the industry matures, we expect public players to be increasingly active consolidators.

 

  1. The stablecoin boom requires reliable fiat gateways

With the meteoric rise of stablecoins as the backbone of digital commerce and cross-border payments, fiat on-off ramps have become critical infrastructure. They are the connection between real-world money and stablecoin utility, powering remittances, trading, savings, and everyday commerce. Banxa is ideally positioned at this junction.

 

Why It Resonates With the Market
This isn’t just another crypto acquisition. It’s a strategic move into the core financial plumbing of the future, enabling compliant, global payments across a fragmented regulatory landscape.

 

The transaction reflects a premium outcome for Banxa shareholders despite recent financial losses, signaling OSL’s strong belief in the long-term value of regulated infrastructure. 

 

We believe this transaction sets a precedent for future cross-border digital asset M&A where regulatory positioning, not just revenue, defines value.

 

Sources 

PitchBook, Banxa Press Release, OSL Announcement