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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
July 5, 2024
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Is Crypto ready for its next natural disaster?

I’m currently in Grand Cayman where the island experienced a just-outside-of-the-cone Cat 3 hit from Hurricane Beryl.

 

Before the storm hit in the early morning of July 4, we spoke with locals to assess leaving or staying on the island. Almost every conversation started with Hurricane Ivan – the Category 5 storm that devastated Grand Cayman in 2004 – and how the island reacted in its aftermath. Most of the destroyed infrastructure was replaced with the foresight that the new infrastructure must weather an equally or even more powerful storm. Along with these improvements, island residents were trained on what preparations were required to minimize storm damage. 

 

I sensed a sense of pride from the locals when they responded to the question that their island was upgraded and ready. 

 

Today, I drove parts of the island, which seemed to be operating normally and without any major outages. 

 

Our industry names the downturn phases of our industry’s ongoing evolution as “Crypto Winters”, but I believe they are more natural disasters than seasonal occurrences.

 

Some are self-inflicted and predictable (ICO bust, CeFi Crypto Lending).

 

Some are expected, but we don’t have a solution today (losses due to hacks).

 

Some come completely out of nowhere (frauds).

 

What’s apparent from every disaster is how our industry reacts during the storm and in its aftermath.

 

The issues and resolution of these disasters are played out transparently and in real-time (this is a key characteristic that we will drill into further at a later time). Infrastructure is modified and improved. Operating and investing discipline is sharpened. We emerge with a better understanding of how to weather that specific storm. 

 

Part of the reason we say things like “1 crypto year is equal to 1 regular quarter” is because the velocity of innovation (both the ups and the downs) is accelerated due to how the industry reacts to these disasters.

 

We are certain there will be future natural disasters. We won’t be prepared for everything, but we learn, adapt and improve, so that a Beryl-like disaster becomes relatively harmless in the future. 

 

 

Sony (SONY) announced the rebrand and launch of its crypto exchange S.BLOX which they acquired last year. If you’re asking why is Sony launching a crypto exchange, then you’re asking the wrong question. The question is when will other traditional technology companies announce their crypto strategy?

 

DISH (SATS) and Tucows (TCX) launched a Web2 domain and Web3 digital identity product – .locker. Infrastructure providers will continue to launch these critical products and services as they execute a natural transition into Web3.

 

See our Q2 M&A and Financings report from July 2nd and our segment on CNBC’s Crypto World (4 min mark).

 

Architect Partners will be at EthCC in Brussels next week.