ARCHITECT SUCCESSES

SEE ALL
Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Glenn Gottlieb
November 24, 2023
DOWNLOAD FULL REPORT

 News on Macro Economic Data

Overall, many economists are projecting a “soft landing” or a shallow recession in 2024, with the Conference Board projecting 0.8% GDP growth in 2024.    With inflation remaining persistent, and many companies’ ability to pass those cost increases along being challenged by customer’s ability to pay, there is some sign that the market may be choppy over the next few quarters. 

 

The percentage of companies beating earnings estimates is at the lowest level, except for two points, in the last twenty years – Q1 2020 and the fall of 2008 – two of the darkest economic periods over the last twenty years.   An average of 2-3% revenue growth in a 3-5% inflation environment becomes challenging.   Much of the market’s gain this year has come from multiple expansion rather than earnings growth.   Companies cutting costs, and manipulating earnings is fine for a short period, but on a longer-term basis how the S&P 493- less the magnificent 7 behaves going forward is a looming question.

 

Crypto Public Company Activity

There was no bigger news this week than the status of Binance. 

 

Binance – the world’s largest crypto exchange, and Changpeng Zhao (“CZ”), the founder of Binance pled guilty to failing to adhere to anti-money laundering and other laws.  The government proved multiple bad actors utilizing the platform, and the company admitted to money laundering, unlicensed money transmitting, allowing ransomware hackers to operate, and sanctions violations.  

 

As part of the settlement Binance is to pay a $4.3B fine, CZ will personally pay a $50M fine and step away from the company, and CZ faces a 1-10 year prison term with a sentencing hearing to be held sometime in 2024

 

This action is a great example of the government’s focused enforcement regarding illicit activities involving crypto.   To add to the government’s actions this week, the SEC also sued Kraken alleging it is operating as an unregistered securities exchange. 

 

These actions only add to the perception of illicit activity within the crypto industry.  There is much good in the crypto industry and the industry must prove these actions are not the norm.   Additionally, this action provides a strong market opportunity for those firms acting in the US with stronger governance, such as Coinbase ( also under a government suit regarding operating an unlicensed security exchange, brokerage, and clearing agency).

 

This link provides an update on crypto firms facing regulatory charges this year.