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Swyftx is acquiring Caleb & Brown
Swyftx is acquiring Caleb & Brown
 

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody.

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital.

 

Architect Partners acted as the exclusive financial advisor to Caleb & Brown.

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity.

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries.

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
May 11, 2024
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Our industry desperately wants and needs a regulatory framework to operate within. We all agree that regulation is needed to call out the bad actors and to protect investors from those bad actors. The current regulatory environment is characterized by attacking any crypto business that can pay a substantial fine, regardless of that company’s intent on being a good actor.

 

If you are in crypto, you care because if you make enough money and operate in the U.S., it is guaranteed that the current SEC will come for your business, no matter what actions you took to properly and transparently operate in this no-framework environment.

 

If you are not in crypto, you care because this behavior is forcing innovation out of the U.S. as almost every U.S.-based crypto company is opening a business entity in a jurisdiction that has some regulatory framework. This matters if you care about the U.S. maintaining its global dominance in capital markets. The Technology sector accounts for ~30% of the S&P 500 from a weighting and a 2023 return perspective. I can argue “tech” is now a critical part of almost every company in the index. Additionally, I can argue that almost every S&P 500 company will be leveraging blockchain within the next 10 years.

 

This week, Robinhood received a SEC Wells Notice for their crypto business and Exodus – a leading wallet provider – was forced to delay their ringing of the NYSE bell ceremony and listing on the NYSE American exchange because the SEC suddenly required further review of Exodus’ registration statement. 

 

CoinRoutes’ Co-Founder & Chairman Dave Weisberger offers excellent thoughts on the SEC’s positioning on CNBC’s Crypto World.

 

Looking at the scoreboard, Coinbase, Kraken, Consensys, and Uniswap are involved in SEC enforcement actions and what many may not know is that Coinbase and Consensys are fighting back and have taken action against the SEC to defend their positions. 

 

Notable for the companies in their growth phase and without the resources of the top crypto companies is Exodus’ journey. Exodus has been doing it right from the start as they are the only company to raise capital via a Security Token, transition onto OTC Markets, and then earn the status to uplist to the NYSE American. They explicitly made these decisions knowing how difficult it would be to trailblaze the process, be transparent with regulators from the start and not take any shortcuts. 

 

On the eve of their opening bell ringing ceremony with 100+ of their key supporters in New York, they were forced to cancel their event because of the SEC’s no-framework and attack every crypto company enforcement strategy. Absolutely brutal. 

 

Our industry has resolve and we know we are on the right side of history. We just need ANY regulatory framework to operate within.

 

Block released Bitcoin Blueprint for Corporate Balance Sheets and, combined with Microstrategy’s recent conference, this concept will be increasingly important for all publicly traded companies to not just pay attention to, but to actually implement. 

 

Visa announced a new crypto analytics dashboard and shared their perspectives on how to interpret the data. This is one of the reasons why the future of payments will be in a digital form on a blockchain.

 

PayPal announced a partnership with MoonPay, one of the leading Web3 infrastructure and crypto payment companies, to improve the usability of crypto’s medium of exchange use case. 

 

Marathon Digital announced earnings, producing less BTC than expected and this is the last earnings before the Fourth Halving. 

 

We will cover these topics in subsequent Perspectives. 

 

Architect Partners will be speaking at Digital Asset Week SF May 21-22 and will be at Consensus in Austin May 27 – Jun 1. Please reach out if you’d like to connect at either event.