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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
June 7, 2024
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Scarcity of revenue-mature, reputationally intact crypto companies will drive premium value M&A activity by public companies.

 

The last two weeks saw meaningful M&A activity for Crypto Public Companies involving 5 out of the 21 components in our Architect Crypto Public Company Index.

 

  • Robinhood (HOOD) acquired Bitstamp for $200M in cash. This is a significant transaction that we cover in detail in our M&A Alert. 
    • Bitstamp is one of our global leaders in securing the required regulatory licensing framework in each of their jurisdictions. They have the reputation of doing things the right way and have been doing so for over 10 years. Bitstamp immediately provides Robinhood with a global, regulated crypto footprint where Robinhood can execute their marketing strategies with confidence that they are complying with local market regulations. Bitstamp is one of the few exchanges that can deliver this framework. Crypto still has an adoption problem and the company that made its name by onboarding new users has officially arrived.
      • Robinhood has had an active crypto-related 30 days
      • We previously wrote about the positive shift in regulatory sentiment, but Robinhood announced this acquisition 31 days after receiving the Wells Notice. This is not the behavior of a public company that is intimidated by the SEC.

 

  • Bitdeer (BTDR) acquired Desiweminer for $140M in equity. The strategic rationale is to vertically integrate and combine ASIC chip design and mining rig manufacturing with data center hosting and BTC mining. Bitdeer is the first publicly traded company to execute on this vertically integrated strategy.

 

  • Riot (RIOT) proposed an acquisition of Bitfarms (BITF) at $2.30 per share representing $950M in total equity value with the intention of becoming the world’s largest publicly listed BTC miner. That proposal was rejected by Bitfarms, who is actively reviewing other strategic alternatives. Post-Fourth Halving M&A activity will continue to accelerate as the effects of the reduced BTC rewards set in and separates the quality operations from the non-quality ones.

 

  • CoreWeave – a privately held, cloud AI company who raised $1.1B at a $19B valuation in May and has near-term IPO aspirations – made an all-cash offer to acquire Core Scientific (CORZ) for ~$1B in value. That proposal was rejected by Core Scientific, who was in a bankruptcy process in Dec 2022 – a remarkable turnaround. CoreWeave and Core Scientific also announced a 200MW hosting contract this week. The strategic rationale is to combine AI compute with BTC compute and we expect this strategy is only just starting.  

 

A critical theme for our industry is scarcity as there are not a lot of revenue-mature, reputationally-intact crypto companies. 

 

As public companies seek to execute their blockchain and crypto strategies via acquisition, there are less than 100 crypto companies that would meet acquirer requirements. If you categorize these companies within specific subsectors, products or services, each category only has about 3 – 5 companies who have meaningful businesses that can move the needle for acquiring organizations.

 

Robinhood’s acquisition of Bitstamp takes one of the top 25 exchanges off the table. Looking deeper at what differentiated Bitstamp, they were arguably the only exchange with as robust of a global licensing footprint. How many other Bitstamp-like exchanges exist? Less than 10. 

 

There are 12 U.S. publicly listed BTC miners with over $100M in enterprise value and 33% of them had some M&A activity this week. I expect all 12 will have some corporate action by the end of the year.

 

I also expect a Dow Jones component-like public company will acquire a crypto subsector leader by the end of the year which will catalyze a flurry of M&A activity. Once the best companies are taken, there is a significant drop to the next tier.

 

Maybe that transaction occurred this week.

 

The entire Architect Partners descended on Consensus in Austin last week. This week, we participated in NY Tech Week. Some observations:

 

  • The uncontrollable political environment is just something our industry has to deal with. We don’t need a positive environment and we’ll take anything better than hostile. And yes, Crypto will play a role in the outcome of U.S. Elections.

 

  • The next downward cycle will begin in 12 months to 18 months. Most expect a downward trend to start during Consensus next year. I’m more in the 18 – 24 month camp and don’t think it will be as severe as previous cycles, unless it’s Liquid Restaking-related. Then it will be severe.

 

  • Bull case BTC is $1.5M by 2030.

 

  • There is still too much noise at these events, especially with MemeCoins taking things to ridiculous levels, but it’s not as much in previous cycles.

 

  • The institutions are all attending. Every one of them has a presence at these events. They are just difficult to find (on purpose).

 

  • Our industry has become really efficient at conferencing. I was at 76 events & meetings over 4 days. Yes that includes Dueling Pianos and does not include my 3 mechanical bull rides.

 

  • The worst thing I heard someone say was “LRT BTC L2”. 

 

  • The who at these events is the best part of this industry. We surround ourselves with passionate innovators, investors and service providers who exude humbleness to know we don’t know anywhere close to everything; curiosity & bravery to constantly learn and understand (and fail) in real time; intelligence to actually comprehend and apply what we learn; grit, resolve & belief to survive through the constant cycles; a somewhat sadistic sense of humor to enjoy what we do and who we do it with; and an unwavering moral & ethical compass. We are on the right side of history.