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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
June 14, 2024
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On Tuesday, we shared our thoughts on the increasing pace of Crypto-related M&A on CNBC’s Crypto World.

 

Is crypto adoption actually further along than our industry thinks?

 

Yesterday, we were at The State of Crypto event by Coinbase (COIN) and the Financial Times in Manhattan where the headline was 56% of Fortune 500 executives say their companies have onchain projects, which is defined by an initiative using blockchain, crypto and/or Web3. In June 2024, even I am surprised by this statistic, which is a very important marker for the go-forward adoption of the technology.

 

I previously said that two-thirds of the S&P 500 will have onchain products and services by 2030 and the above stat indicates that traditional companies are adopting the technology at a quicker pace than expected. Obviously, there is a big difference between a project and a full product or service. We believe the velocity of innovation will continue to drive adoption faster than most anticipate.

 

For example, the Chief Investment Officer panel discussed what percentage of securities will be owned in a digital form on a blockchain in 5 years. All 4 panelists said 100% of securities will eventually be onchain, but the in-5-years responses ranged from 5% to 100%. My target has been and continues to be 75% of securities by 2030.

 

The report also notes the key barriers for F500 companies to engage onchain, which include a lack of trusted talent with the right skills, lack of understanding of the technology, uncertainty on how to get started, concerns about regulation eventually affecting use cases, and lack of funding or other resources. These barriers do not seem daunting to overcome.

 

The Bank for International Settlements (BIS) released a paper with the headline that 94% of the 86 Central Banks are exploring a Central Bank Digital Currency (CBDC). BIS offers a timeline of 6 years (2030) when they expect Central Banks to issue wholesale CBDCs. So are we estimating that almost every meaningful Central Bank in the world will have a live CBDC by 2035? Our industry actually needs this extra time because the current June 2024 version of our crypto infrastructure cannot support the entire world running digital currencies on crypto rails. 

 

Additionally, HSBC (HSBC) announced e-CNY (digital yuan) services for their corporate clients. The e-CNY is already in everyday use in China and now a foreign bank will provide its services for China’s CBDC. The e-CNY is controversial, particularly with its “controlled anonymity” surveillance design, but it’s notable that e-CNY is in full flight and is now accepted by a global systemically important bank (G-SIB).  How many others will follow? The answer is similar to the above. 100% of G-SIBs will offer CBDC and digital currency services. 

 

If more than half of the Fortune 500 is currently moving onchain today, if 100% of securities will eventually be owned in a digital form onchain, if nearly all the Central Banks will have their own version of a CBDC, and if 100% of G-SIBs will eventually offer digital currency services, is adoption a foregone conclusion? Have we definitively transitioned from asking “if” to asking “when”?

 

It’s going to be a fascinating journey from here to 2030, which is my answer to the when … unless it happens sooner.

 

 

We’ve been saying that crypto will play a role in U.S. elections and, this week, Trump met with Bitcoin Miners including Marathon (MARA), Riot (RIOT), Core Scientific (CORZ), CleanSpark (SPRK), and TeraWulf (WULF) which resulted in Trump’s much covered support for the BTC mining industry. 

 

Bitfarms executed a “poison pill” strategy in an attempt to fend off Riot’s proposed acquisition.

 

Gensler said in a budget hearing that Ether ETFs should be fully approved by September. 

 

Microstrategy (MSTR) announced a private offering of $500M of convertible senior notes for the purchase of Bitcoins.