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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
June 14, 2024
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On Tuesday, we shared our thoughts on the increasing pace of Crypto-related M&A on CNBC’s Crypto World.

 

Is crypto adoption actually further along than our industry thinks?

 

Yesterday, we were at The State of Crypto event by Coinbase (COIN) and the Financial Times in Manhattan where the headline was 56% of Fortune 500 executives say their companies have onchain projects, which is defined by an initiative using blockchain, crypto and/or Web3. In June 2024, even I am surprised by this statistic, which is a very important marker for the go-forward adoption of the technology.

 

I previously said that two-thirds of the S&P 500 will have onchain products and services by 2030 and the above stat indicates that traditional companies are adopting the technology at a quicker pace than expected. Obviously, there is a big difference between a project and a full product or service. We believe the velocity of innovation will continue to drive adoption faster than most anticipate.

 

For example, the Chief Investment Officer panel discussed what percentage of securities will be owned in a digital form on a blockchain in 5 years. All 4 panelists said 100% of securities will eventually be onchain, but the in-5-years responses ranged from 5% to 100%. My target has been and continues to be 75% of securities by 2030.

 

The report also notes the key barriers for F500 companies to engage onchain, which include a lack of trusted talent with the right skills, lack of understanding of the technology, uncertainty on how to get started, concerns about regulation eventually affecting use cases, and lack of funding or other resources. These barriers do not seem daunting to overcome.

 

The Bank for International Settlements (BIS) released a paper with the headline that 94% of the 86 Central Banks are exploring a Central Bank Digital Currency (CBDC). BIS offers a timeline of 6 years (2030) when they expect Central Banks to issue wholesale CBDCs. So are we estimating that almost every meaningful Central Bank in the world will have a live CBDC by 2035? Our industry actually needs this extra time because the current June 2024 version of our crypto infrastructure cannot support the entire world running digital currencies on crypto rails. 

 

Additionally, HSBC (HSBC) announced e-CNY (digital yuan) services for their corporate clients. The e-CNY is already in everyday use in China and now a foreign bank will provide its services for China’s CBDC. The e-CNY is controversial, particularly with its “controlled anonymity” surveillance design, but it’s notable that e-CNY is in full flight and is now accepted by a global systemically important bank (G-SIB).  How many others will follow? The answer is similar to the above. 100% of G-SIBs will offer CBDC and digital currency services. 

 

If more than half of the Fortune 500 is currently moving onchain today, if 100% of securities will eventually be owned in a digital form onchain, if nearly all the Central Banks will have their own version of a CBDC, and if 100% of G-SIBs will eventually offer digital currency services, is adoption a foregone conclusion? Have we definitively transitioned from asking “if” to asking “when”?

 

It’s going to be a fascinating journey from here to 2030, which is my answer to the when … unless it happens sooner.

 

 

We’ve been saying that crypto will play a role in U.S. elections and, this week, Trump met with Bitcoin Miners including Marathon (MARA), Riot (RIOT), Core Scientific (CORZ), CleanSpark (SPRK), and TeraWulf (WULF) which resulted in Trump’s much covered support for the BTC mining industry. 

 

Bitfarms executed a “poison pill” strategy in an attempt to fend off Riot’s proposed acquisition.

 

Gensler said in a budget hearing that Ether ETFs should be fully approved by September. 

 

Microstrategy (MSTR) announced a private offering of $500M of convertible senior notes for the purchase of Bitcoins.