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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Ecosystem Thoughts

Q2 2025 Crypto M&A and Financing Report

Eric F. Risley
July 8, 2025
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Download the full report above.

MACRO ECONOMIC SENTIMENT

 

The last few quarters have been a sentiment roller coaster. Post-US election, crypto enthusiasm reined. That shifted in February with worry about US-driven tariffs and equity, bond and crypto markets declining through early April. Since then, markets have recovered, in some cases, back to previous highs.

 

CRYPTO INDUSTRY SENTIMENT

 

Bitcoin hit an all-time high (+30% for the quarter), ETH performed even better (+39%), stablecoin legislation in the US advanced, the blockbuster IPO of Circle and the emergence of “treasury strategies” have all bolstered crypto sentiment in Q2. 

 

However, Ethereum and Solana are 48% and 45% below all time highs, respectively. Similarly, the Defi Pulse Index is 90% below its highs.

 

While both winners and losers appear to be emerging, overall sentiment is very good, which is reflected in the M&A, financing and public markets data for Q2 2025. 

 

Q2 2025 CRYPTO HIGHLIGHTS

 

M&A: Exceptional Q2 2025: resoundingly the best quarter ever

M&A deal activity and consideration paid in Q2 2025 far exceeded Q1, setting new all-time records. Crypto native businesses are increasingly turning to M&A as an important growth strategy. The far bigger news is that traditional financial services players are beginning to demonstrate increasing commitment to crypto and digital assets. Architect Partners anticipates both groups will become increasingly active in the ensuing quarters.

 

Private Financing: remains steady

Slightly slower pace but beginning to skew toward larger and later stage. Architect Partners believe the return of the later-stage financing markets is an important indicator of crypto industry health.

 

Public Markets: record valuations

After a challenging Q1, the Architect Partners Crypto Index was up 48% this quarter. Looking from a longer term perspective, Coinbase, the standard bearer of our industry, is now trading 7% above its all time closing high.

 

Interestingly, spot trading volume, the lifeblood of many in our index, declined 31% in Q2 2025, and is 44% below the last peak levels in this cycle. We believe this indicates the diversification of revenues streams that many have pursued, a very healthy signal. Lastly but not least, Circle’s IPO certainly acted as a positive catalyst as well as $66.5 billion being invested in 82 public “crypto treasury strategy” initiatives.

 

STRATEGIC THEMES ARCHITECT PARTNERS IS TRACKING

 

To keep us honest let’s continue our assessment of important crypto industry themes

 

Crypto Has Delivered Exceptional Value Creation

  • Q4 Statement: Crypto has attracted $130B of risk capital which today represents $3.4T in value and 25x returns, much better than traditional venture investing. This far outpaces the Internet at the same point in market development. 
  • Q1 Progress: Our 2025 update to Family Ties was published on February 13th. Q2 2025 ended with $2.8T in value (vs. $3.4T in Q4) but the fundamental point remains: crypto investment returns have been exceptional.
  • Q2 Progress: $3.8 trillion as of June 30, again in record territory.

 

Initial Public Offerings are Coming

  • Q4 Statement: Numerous companies are on that track but 2026 may be stronger than 2025.
  • Q1 Progress: Circle just released their S-1 and Amber Group debuted on the NASDAQ.
  • Q2 Progress: Circle’s exceptional debut and the unexpected rise of the treasury strategy.

 

Leverage Is Quickly Returning

  • Q4 Statement: Is leverage friend or foe this time? 
  • Q1 Progress: Friend so far, with risk management high priority. Data is difficult to compile but we see significant growth in both collateralized and uncollateralized lending.
  • Q2 Progress: Q1 trend continuing.

 

Mergers & Acquisitions – It’s Time for Urgency

  • Q4 Statement: Traditional financial services companies are entering crypto, a potentially existential competitive threat to some crypto-native players. Both will be spurred into action.
  • Q1 Progress: Legislation is important for action but traditional financial services players are already re-engaging in preparation.
  • Q2 Progress: Record quarter with participation by both leading crypto natives and the beginning of the long-term trend of traditional financial services embracing crypto and digital assets.

 

Moving Beyond Speculation – An Important Next Step

  • Q4 Statement: Stablecoins are proving to be a real-world use case, with businesses and consumers partaking. Other use cases with both viability and scalability remain unclear.
  • Q1 Progress: The payments use case is also taking root.
  • Q2 Progress: Payments, often using stablecoins, are tracking at $100 – $300 billion annually and growing quickly. See Architect Partners: Crypto Payments & Payment Infrastructure: The Strategic Opportunity (Part I: Why Crypto Payments). Under the same theme, US stablecoin legislation continues to advance in the US Senate

 

Eric F Risley

Founder & Managing Partner

July 8, 2025