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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
January 24, 2025
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The week of January 20, 2025, will go down as the most productive week for U.S. regulatory relations with the crypto industry. The impact on how publicly traded companies can openly adopt, internally use, and explicitly deliver blockchain-based services to their customers is monumental and clearly paves the way for the next billion users and beyond.

 

We hear a lot of “No” in the business of helping blockchain and crypto companies raise capital and sell their businesses. We’ve heard almost every reason for “No,” and by far the number one reason is the lack of a U.S. regulatory framework and the hostile position of U.S. regulators.

 

This week, a slew of crypto-related election promises converted into real-life actions, including:

 

The President signing an Executive Order on “Strengthening American Leadership in Digital Financial Technology,” which promises to:

    • Protect and promote citizens’ and companies’ access to and use of blockchain
    • Protect and promote the sovereignty of the U.S. Dollar, including stablecoins
    • Protect and promote fair and open access to banking services
    • Provide regulatory clarity and certainty
    • Create a Working Group to evaluate the potential creation and maintenance of a national digital asset stockpile

 

The SEC creating a Crypto Task Force, led by Commissioner Hester Peirce (“Crypto Mom”), to develop a clear crypto regulatory framework

 

Acting CFTC Chair “Crypto” Caroline Pham appointing Harry Jung as Acting Chief of Staff, overseeing the CFTC’s work on crypto, DeFi, and digital assets

The Senate Banking Committee creating its first Subcommittee on Digital Assets and appointing Senator Cynthia Lummis to pass bipartisan digital asset legislation and to conduct robust oversight of federal financial regulators

 

The SEC canceling SAB-121, the controversial crypto on-balance-sheet accounting rule

 

The President pardoning Ross Ulbricht of Silk Road lore.

 

The real-time reverberations of these policies were already being discussed at Davos by institutions like Bank of America (whose CEO, Brian Moynihan, said the U.S. banking industry will embrace cryptocurrencies for payments if regulators allow it) and Morgan Stanley (whose CEO, Ted Pick, said they will work with U.S. regulators to explore deeper involvement in cryptocurrency markets). These are among the financial institutions historically slower to adopt emerging technologies.

 

All emerging technologies face an initial wall of “No,” and history has rewarded those who manage to break through that wall. For crypto, the key reasons behind the wall of “No” will now quickly and correctly be transformed into a tailwind of “Yes.”

 

If crypto created $3.5 trillion in value despite a wall of “No,” imagine what can be created with a tailwind of “Yes.”

 

Public markets are about to find out. (We continue to anticipate a robust M&A environment when they do.)

 

In separate news, Architect Partners promoted Ryan McCulloch to Vice President.