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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
February 21, 2025
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Will this new cohort of crypto public companies drive the next level of crypto’s value creation in The Great Surge? Absolutely—and it’s about time.

 

Last week, Architect Partners published our annual update on Family Ties: The Internet and Crypto, where we compare the value created by each of these transformative technologies. The key takeaway is that in 2024, the value created by Crypto surpassed that of the Internet for the first time in their respective journeys.

 

I believe 2024 will be the last time we see Crypto’s created value be less than the Internet’s.

 

A key reason for my thesis is the impending onslaught of crypto companies achieving publicly traded status on major, traditional exchanges.

 

Our industry has done itself no favors with the slew of bad actors that have emerged—though I’d argue some of those actions were necessary experiments for eventual maturation. Because our “history” is being written in real time, crypto companies must now execute and operate at a higher level than our peer industries, establishing the trust and transparency that inspire confidence on Wall Street. This is the main reason we’re about to see a surge in Crypto Public Companies, aside from the usual motivations of monetization, access to capital, and prestige.

 

There are several ways to reach public company status—traditional IPO, De-SPAC, reverse merger, uplisting, or joint venture—each with various pros and cons for long-term price performance.

 

From 2022 to 2024, only two companies managed a public listing on a major traditional exchange: CoinCheck (CNCK via De-SPAC) and Exodus (EXOD via uplisting).

 

This week, Fold (FLD)—a personal finance app powered by Bitcoin—listed on the Nasdaq via the De-SPAC process. While they announced their De-SPAC in July 2024, Fold is the first crypto company to achieve public status on a major exchange in 2025 and will be a new addition to the Architect Crypto Public Company Index.

 

These three companies are at the forefront of a cohort that have announced or are rumored to have near-term public aspirations, including Kraken, eToro, Circle, Bullish, Gemini, BitGo, and Blockchain.com. There are a plethora of other high-quality crypto companies waiting to see how these processes perform while also trying to time a supportive macro environment.

 

I expect that by the end of 2026, the Architect Crypto Public Company Index—which tracks publicly traded crypto companies with market caps over $100 million and currently has 27 constituents—will include at least 40 companies, marking an increase of more than 50%.

 

How much value will this surge of crypto public companies create? Our Family Ties report estimates that from 2002 to 2024, the Internet created over $25 trillion in value. At the end of 2024, Crypto created $3.4 trillion in value, with Crypto Public Companies accounting for about 10% of that total.

 

With the complete shift in the U.S. regulatory environment, public market investors are realizing they are underexposed to the Crypto industry. Part of this under-investment stems from the lack of high-quality names available for public investing—a fact that will soon change.

 

By 2030, I anticipate Crypto will create more than $10 trillion in total value, and I expect Crypto Public Companies will account for roughly 20% of that figure due to both the rising number of crypto public companies and their strong financial performance.

 

The pre-2025 timing was not right for a litany of reasons we have discussed. The post-2025 timing appears to be right. It’s about time.