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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
April 05, 2025
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This week, the Trump administration impacted nearly every global market with its “Fair and Reciprocal Plan” Executive Order on tariffs. Global public capital markets reacted by selling off around 10% following the announcement.

 

While the implementation of this policy is fiercely debated, one of the stated objectives is to restore fair trade between the U.S. and its trading partners or, as I interpret it, move closer to free trade. 

 

Much has been said—and will be said—about the reciprocal tariffs strategy, so let us see how this affects crypto.

 

Our Crypto Public Company Index performed in line (-8%) despite BTC remaining essentially flat.

 

Tariffs will impact BTC miners, as most of the industry uses ASIC machines manufactured in China, and many miners rely on energy relationships between Canadian and the U.S.

 

The current impact of tariffs on capital markets is disrupting what had appeared to be a welcoming IPO environment, forcing Klarna and StubHub to pause their listing processes. Circle also seems close to making the same decision.

 

Beyond these two effects, what is the real impact on an industry built on digital distributed ledger technology?

 

The crypto industry’s core values are rooted in the principles inherent to Bitcoin. In relation to this global market event, the most relevant principles are decentralization, transparency, peer-to-peer exchange, and censorship resistance.

 

It’s also important to note that the crypto industry has largely been built on the thesis of Austrian economics—free markets, individual choice, and rejection of government intervention—as opposed to the currently dominant Keynesian economics, which holds that government intervention is essential to stabilize the economy.

 

The evolution of the crypto industry has always been rooted in free markets, where consumers choose which products they want to use and who they want to pay to use those products. Additionally, because the technology is globally accessible, consumer choices have not typically been based on where a product was made or manufactured. Consider Mt. Gox, which at one point accounted for an estimated 70% of BTC transactions. (Today, regulatory frameworks have become more prevalent—often for good reasons—but the industry’s founding principles were based on peer-to-peer exchange, i.e., no regulatory third parties.)

 

So, if our industry is based on globally accessible digital technology, rooted in free markets that reject government intervention and do not prioritize where a product is manufactured, will the Executive Order on tariffs meaningfully impact crypto?

 

If the answer is no—despite the immense current effect on global “traditional” markets—then is this an opportunity for the crypto industry to show the world an alternative vision for how the “global economic order” could operate? One where a true free market, with some necessary regulation, performs better than what currently exists?

 

We often say that the biggest opportunity in crypto today is the delta between the instant settlement of digital assets and the delayed settlement processes of the legacy system. This idea stems from the fact that today’s legacy system—“this is how it works just because”—exists largely due to government intervention. This week, the world is once again seeing the consequences of that intervention.

 

This week in his annual shareholder, Larry Fink wrote “If the U.S. doesn’t get its debt under control, if deficits keep ballooning, America risks losing the [world’s reserve currency] position to digital assets like Bitcoin.”

 

Could a “global economic order based on free markets with Bitcoin as the world’s reserve currency” exist in the future?

 

I am not saying the world will fully transition to crypto’s principles. I am saying there is an alternative path based on free markets and Bitcoin. And in 2025, each of us has access and the opportunity to choose which framework we believe and want to participate in.