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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Ryan McCulloch
September 05, 2025
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Amber Group went public in March 2025 on the Nasdaq under the ticker “AMBR” following their reverse merger with iClick Interactive Asia Group Limited. On its first day of trading, Amber’s shares opened around $13.09, which would end up being their 52-week high as optimism about their business would fade. 

 

After going public, Amber experienced a surge in revenue, particularly in Q1 2025, reporting $14.9 million, up dramatically from $1 million in Q1 2024, following a strategic merger and an expansion in institutional wealth management solutions. Gross profit also leapt to $11 million, with a healthy margin of 73.7%, and turned an a modest $0.8 million operating income for the quarter. Despite this financial momentum, the share price has, fallen from a high of $13.09 to today’s price of $3.96, with its market cap shrinking by about 70% since going public. The question really is what could drive such negative returns on a seemingly growing business?

 

As investors look towards other successful crypto public companies like Coinbase and Circle, the narrative of these groups is very clear: leading crypto exchange and stablecoin issuer, respectively. Amber Group has an identity problem. They describe their scope of services as asset management, advisory, liquidity, investment, and research, and infrastructure. While an expert in the space may be able to piece together what all of those things mean, the typical retain investor cannot and it remains a very muddled messaging. 

 

Storytelling in combination with financial strength is everything. To be a successful public or even private company, you need to accomplish both effectively. Amber Group from our view is a case study of what happens when the market just can’t quite follow what it is you’re doing in the crypto space.