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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Public Companies

Crypto Public Companies Snapshot

Eric F. Risley
May 12th, 2023

Perhaps the winter metaphor is being overplayed?

Crypto is out of favor, or is it?

 

Valuation is a complicated topic, particularly for early-stage businesses focused on emerging markets like crypto or, the more in vogue term today, digital assets. Liquid public equity markets, like those that exist for the group of public crypto companies on the left, provide a real-time consensus of “fair” valuation from a large number of both institutional and retail investors. So what does the market say about our currently “out of favor” sector? Actually very positive things, perhaps surprisingly.

 

Most would consider Block (formerly Square) to be an attractive, financially successful and well-run business, we certainly do. In fact, they have a $33 billion enterprise value which is far above all of the other companies we track. However, what really matters is placing the enterprise value in the context of the economic engine that the business represents. This is often done by considering the company’s value compared to revenue, earnings before depreciation, interest and tax (EBITDA), earnings before interest and tax (EBIT), or net income. To keep things simple, Block trades at 1.6x estimated 2023 revenue. While Block has a good crypto asset-centered business, it’s relatively small.

 

Now let’s consider Coinbase, a pure-play crypto business that has been facing the strong crypto winter and regulatory headwinds. Coinbase’s enterprise value ($11.5 billion) is ⅓ the size of Block’s but the public equity market ascribes a far superior valuation of 4.1x estimated 2023 revenue.

 

Perhaps the winter metaphor is being overplayed?