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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Insights

Q3 2024 Crypto M&A and Financings Report

Eric F. Risley
October 2nd, 2024
DOWNLOAD FULL REPORT

Download the full report above.

State of the Crypto Financing and M&A Markets

 

Premature Optimism

 

On July 3rd, we conveyed an optimistic perspective on the crypto financing and M&A markets in our Q2 2024 report. This view was anchored in improving sentiment in our day-to-day conversations with clients, investors and acquirers and positive trends in announced transaction activity. Our Q2 headlines were:

 

Major Positive Inflection Point Happening Now

Confidence and Momentum are Back

Crypto has Surpassed the Internet for the First Time

Green Lights are Flashing for Crypto M&A

Private Financings are Recovering

 

We’re believers in pragmatic optimism, however, we miscalibrated our optimism. Q3 2024 data has proven us premature in our declarations. But many important foundational developments and trends still do point to improvements looking forward.

 

Q3 2024 Reality

 

Trading Markets Generally Lackluster

Psychologically and economically, our sector remains dominated by asset values and trading volume. Simply put, asset prices and trading volume remain below levels earlier this year, negatively impacting both sentiment and revenue for most of the industry. For example, Bitcoin and Ethereum have been trading below $60,000 and $2,500 for much of the past quarter and overall spot trading volume dropped 15% in Q3 and even more notable is the 31% drop below Q1 2024 levels.

 

The Winter Deeply Scarred

Almost universally, investors and acquirers remain cautious and selective. While seed and early stage venture capital markets remain active, growth stage is muted due to an overhang of high valuations on previous rounds and relatively few active growth stage investors. Except the Bitcoin mining segment, acquirers are cautious, highly valuation sensitive, and many are awaiting better regulatory certainty.

 

Regulatory Uncertainty

While great strides are occurring globally, in the U.S. regulatory uncertainty continues to cast a pall over our industry. Many believe that a bifurcated market that excludes U.S. investors and companies is untenable for a global asset class and set of use cases. In other words, regardless of how much many would like think otherwise, the United States matters.

 

Reasons for Optimism: The Foundation Continues to Be Laid

 

Many positive developments are occurring weekly which drive our optimism. A few for thought are:

 

Regulatory Progress

MiCA implementation offering regulatory certainty in the EU

Getting beyond U.S. elections offers promise for constructive legislation in 2025

Major legal and regulatory initiatives, led by Coinbase, forcing progress.

 

Demonstrated Product Market Fit

Commercial success of Bitcoin ETFs and SEC approval of ETH ETF

Stablecoin-based payments are scaling quickly driven by many industry leaders.

 

Shifting Role of Traditional Financial Institutions

Shifting from “fight” to “embrace and extend”, disappointing some but likely positive for constructive legislation and onboarding new participants.

 

Each Subsector Has Unique Strategic and Tactical Dynamics

 

Our industry is comprised of a wide variety of business types and “reasons for being”. Global statements about the industry, like above, are the macro environment. Arguably more important are the merits and dynamics around any one particular market opportunity, use case, company and or project. That’s why much of what follows is subsector focused. When we are asked, “how’s the market?” we follow up with a series of questions to identify the specific market being referenced. In other words, the details and nuance matter.

 

Eric F. Risley

Founder & Managing Partner

October 1, 2024