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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Insights

Week of February 10 – February 16

Todd White
February 19, 2025
DOWNLOAD FULL REPORT

February 10 – February 16 (Published February 19th)

PERSPECTIVES by Todd White

 

46 Crypto Private Financings Raised: $315.0M

Rolling 3-Month-Average: $184.4M

Rolling 52-Week Average: $209.2M

 

AI and Blockchain seem like natural companions for data security and fraud detection in digital finance, with both technologies able to enhance security and mitigate risks in the fintech and cryptocurrency sectors. AI models can analyze transaction patterns in milliseconds to provide real-time fraud detection in financial transactions. Machine learning can significantly streamline AML/KYC compliance, and AI-driven risk scoring—based on behavior, location, device information, and transaction history—can almost instantaneously identify high-risk transactions, triggering increased security measures (such as 2FA).

 

Similarly, blockchain’s decentralized architecture can enable secure, tamper-proof digital identification and deploy self-sovereign solutions that allow users to control their own data. Additionally, smart contracts that ensure the automatic execution of transactions based on predefined conditions can substantially reduce—if not eliminate—human fraud risks. When combined, either directly or through collaboration, these technologies can present solutions that are both fast and effective enough to address risk in our rapidly accelerating world. And such solutions are dearly needed. As Soups Banjan wrote in a blog last week, “Money moves at the speed of light. Crime moves at the speed of AI. Between these forces, trust is eroding faster than ever.”

 

Mr. Banjan is the founder and CEO of Sardine.ai, an AI risk platform for fraud prevention, compliance, and credit underwriting that secured a $70 million Series C funding round this week. Built on Mr. Banjan’s prior experiences as head of crypto at Revolut and as director of data science and risk for Coinbase—and on his colleagues’ backgrounds leading risk and compliance teams at Uber and PayPal—Sardine was founded in 2020 to provide fraud prevention, compliance, and credit underwriting solutions that integrate device intelligence and behavioral biometrics to detect and prevent financial crimes in real time. The platform now serves over 300 enterprise clients across more than 70 countries, including notables like FIS, Ascensus, and GoDaddy.

 

The applications of these solutions in the crypto space are compelling, as Sardine has demonstrated through notable collaborations with sector leaders. These include a partnership with Blockchain.com to enhance fraud prevention measures that reduced card fraud and false positives while improving security with minimal impact on legitimate users. They have also helped streamline MetaMask’s onboarding process, enabling users to purchase cryptocurrencies instantly using bank accounts or credit/debit cards. Sardine partnered with Zero Hash to offer instant ACH settlement for fiat-to-crypto transactions, eliminating traditional waiting periods for fund access and enabling real-time crypto purchases. They further provided infrastructure to Cross River Bank to facilitate secure and efficient crypto payment processing with real-time fraud detection and compliance.

 

In his posthumously published book Genesis, the late Henry Kissinger emphasized the need to use AI-enabled tools to defend against AI threats. Sardine seems to have intuitively understood this and anticipated the market needs that are now arising—and accelerating—by the minute. As financial transactions become faster and AI-driven scams more sophisticated, Sardine’s innovation in fraud prevention and compliance solutions seems well positioned to help shape the future of security in the crypto and fintech sectors. We applaud their foresight and look forward to seeing what they may bring to the cryptocurrency space and, more broadly, to the financial markets.

 

Contact ryan@architectpartners.com to schedule a meeting.