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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Financing

Week of July 28 – August 03

Todd White
August 03, 2025
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July 28 – August 03 (Published August 6th)

PERSPECTIVES by Todd White

 

28 Crypto Private Financings Raised: $432.3M

Rolling 3-Month-Average: $573.9M

Rolling 52-Week Average: $345.5M

 

This week saw another round of PIPE transactions for crypto-treasury companies, with some impressively large deal sizes. We’ve covered this rather unique “treasury-company” phenomenon in several of our Architect Insights forums, and these issuers continue to blur lines. While PIPEs are technically private investments, the issuing companies are generally already public, or intend to become public quickly, and are thus distinct from VC-backed startups raising early- or late-stage growth capital. Beginning this week, we are therefore pulling them out of our database so we can refocus our private-financing coverage on capital that supports growth in the truly private crypto sector.

 

Crypto-treasury companies continue to attract significant capital. Investor views on the wisdom of these investments are mixed: at least one active investor expressed skepticism about the sustainability of the trading multiples these firms have enjoyed so far, yet signaled a willingness to keep supporting them as long as those dynamics persist. Ultimately, we will need to let the market speak and, we hope, find a sensible equilibrium.

 

The notion of letting the market speak encapsulates the idea that prices, driven by supply and demand across myriad self-interested actors, efficiently allocate resources and signal economic priorities. This is sometimes referred to as the invisible hand, a concept attributed to economist Adam Smith in The Wealth of Nations. Smith argued that individual self-interest, aggregated through market mechanisms, can lead to socially optimal outcomes without centralized intervention. This conviction underpins our belief in efficient public capital markets that will, sooner or later, find the right answer.

 

More recently, the concept has been applied to prediction markets, also known as information or betting markets, which aggregate collective beliefs about future events and translate them into probabilistic forecasts via market prices. Although their roots trace to informal betting pools, notably political wagering in the nineteenth century, modern versions have embraced crypto technology to provide decentralized exchange infrastructure, cryptocurrency for digital payments, smart contracts for automated execution, and decentralized liquidity pools that serve as market-making mechanisms.

 

Some argue that theoretically objective prediction markets can produce superior results to traditional polling, which may be subject to bias. They have certainly scored notable successes, most recently in calling the last U.S. presidential election, where many polls missed the mark. However, they are not perfect, and their accuracy can depend heavily on liquidity and participant diversity, much like capital markets. They have also recorded notable misses, such as Betfair’s errors in forecasting both the U.K. Brexit referendum and the 2020 U.S. presidential race.

 

Interest in the space has been rising. Polymarket, one of the sector’s leaders, closed the largest non-PIPE private financing round this week with a $135.4 million raise led by Peter Thiel’s Founders Fund. Will these new crypto-enabled prediction markets continue to perform and prove a worthy investment? We may just need to give it time and let the market speak.