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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto M&A Snapshot

Week of March 25 – March 31

Eric F. Risley
March 31, 2024
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Is M&A of blockchains a thing?

 

Yes.  Over the past several years at least 9 significant “joining of community efforts” have been announced including Fei Protocol and Rari Capital, as well as Hermez and Polygon.  This week this group was joined by a three way combination (“sort of”) SingularityNET, fetch.ai and Ocean Protocol.  In all of these combinations, the associated publicly traded tokens were or are proposed to be merged into a single token via a token swap.  Each featured notional value exchanged in $billions, this week $7.5B, catching deserved headlines.  By most definitions, this is M&A, as defined.

 

So why do we continually be asked if blockchain protocol M&A is a thing?  As M&A practitioners, protocol M&A raises a myriad of practical questions and some challenges.  Just a few examples include determining pre and post-transaction governance, legal obligations of each party, disclosure requirements, how to incentivize or even force participation by token holders, how to value the token consideration, tax and accounting treatment for all participating parties, governing law, who has the right to make decisions on behalf of token holders and what standards of care do these individuals assume.

 

Much like in the ICO era, some will “just do it” with presumed good faith and address ramifications and incorrect assumptions through the process and perhaps later when regulators or plaintiff lawyers knock on the door.  

 

We applaud these pioneers and are enthusiastic about the potential for Blockchain protocol M&A.  However, many critically important topics must be addressed in a careful and prudent fashion.  There are many rules of the road developed over decades.  These have been formed by the triad of regulation, legal requirement and practitioner processes and techniques that result in successful outcomes judged by both the “deal” and perhaps more importantly “after the deal”.  We spend our days at the intersection of the entrepreneur mindset of “break things and fix it later” and doing it right the first time.  It’s a delicate balance.