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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

CoinDesk Acquires CCData & CryptoCompare for an Undisclosed Amount

Ryan McCulloch
October 17, 2024
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Transaction Overview

On October 16th, 2024, CoinDesk, a crypto-focused media company, announced its acquisition of CCData, an institutional crypto data provider, and their retail data aggregator, CryptoCompare, for an undisclosed valuation.

 

 

Target: CCData & CryptoCompare

Founded in 2014, CCData was one of the first companies to identify quality exchange volume data that differentiated between what was real and fake, thus becoming the industry standard. Their data offering covers over 7,000 digital assets, 300 exchanges, and 40 billion data calls per month. They also offer a liquid digital indices product that tracks $4B in AUM across 250 investable indices through VanEck, SGX, and Nomura. Lastly, they offer institutional research and an API call that taps into 300+ exchanges and 300,000 digital asset pairs to help inform institutional traders.

 

The company’s client base spans over 500 regulators, asset managers, and banks such as JP Morgan, Refinitiv, Coinbase, MSCI, SIX, 21Shares, ETC Group, and SGX among others.

 

According to FCA filings, CCData had revenues of $4.0M, $3.3M, and $2.5M in 2023, 2022, and 2021 respectively. In 2023 the firm had $261K in profits.

 

Founded in 2014 and based in London, CCData has around 70 employees. The company had raised $9.3M over three funding rounds and two angel investments. In January 2024, the company raised $2.5M from MV Index Solutions, putting the company’s post-money valuation at $41M. Other investors included VanEck and Cadenza Capital.

 

CryptoCompare, founded as the retail arm of CCData, serves around 300,000 users, offering real-time and historical data on digital assets, including prices and trading volumes, along with tools like crypto indices, portfolio tracking, and analytics. The platform supports individual and institutional clients, aiming to provide accurate and reliable data for trading, investment, and research needs.

 

CCData main competitors include Amberdata, Lukka, CoinGecko, CoinMetrics, Messari, Kaiko, and CoinMarketCap.

 

 

Buyer: CoinDesk

CoinDesk is a crypto-focused media platform that has three core businesses. 1) A content producer that publishes articles and research on the crypto industry, 2) An indices business that benchmarks tracks $8B in trading volume, and 3) An event organizer that puts on the Consensus conferences.

 

Based in NYC and founded in 2013 by Shakil Khan, CoinDesk now has over 150 employees. The company was first acquired by Digital Currency Group in 2016, and was recently acquired by crypto exchange Bullish, in November 2023 for $75M in an all-cash transaction.

 

CoinDesk, in January 2021, had previously acquired TradeBlock, a market analytics, order management, execution, and compliance automation tool, where it kept the index data (now CoinDesk Indices) and spun out and eventually closed the remainder of the business.

 

CoinDesk reportedly had $50M in revenue in 2022 and before its acquisition by Bullish brought in $24M in Q1-Q3 2023, or an annualized $32M.

 

Similar trends were seen in their web traffic, according to Semrush, CoinDesk had 3.5M monthly visitors in the last month, while it had 13.2M and 4.1M in December 2022 and September 2023, respectively.

 

 

Transaction Parameters

CoinDesk closed on the acquisition of CCData and CryptoCompare for an undisclosed amount.

 

Previous comparable transactions include: Binance | CoinMarketCap (M&A Alert), Lukka | Coinfirm, Amberdata | Genesis Volatility, Blockdaemon | Anyblock Analytics, Morningstar Ventures | CoinFYI

 

 

Strategic Rationale

This acquisition creates CoinDesk’s digital asset data business, which enhances their index business and allows for increased depth of data for their media business.

 

Additionally, CoinDesk will acquire CryptoCompare’s 300,000 active retail users, driving new subscriptions and cross-selling opportunities.

 

 

Architect Partners’ Observations

In an industry that is defined by every transaction being trackable, data matters. CoinDesk operates a media and indices business that both rely heavily on market data of third parties and made the clear decision that owning and controlling access to that dataset is a requirement.

 

As the data and data analytics sub-sector within crypto matures, we  expect similar transactions to play out as groups come to similar conclusions as CoinDesk. Historically, data and data analytics created multibillion dollar companies in traditional finance with groups like Refinitiv, S&P Global, FICO, etc. As the crypto industry matures, the data tracking transactions and flows will become increasingly more important to drive investment decisions.

 

 

Sources 

PitchBook, CCData Press ReleaseCoinDesk Press ReleaseCCData Website