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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

OKX receives $200M Investment from Intercontinental Exchange at $25B Valuation

John Kennick
March 6, 2026
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Transaction Overview

On March 5th, 2026, Intercontinental Exchange (NYSE: ICE), the publicly traded owner of the New York Stock Exchange, announced a strategic minority equity investment in OKX, one of the world’s largest cryptocurrency exchanges at $25B valuation, with approximately $200M investment amount reported by Bloomberg.

 

Company Description

Founded in 2017 by Star Xu, OKX is a global cryptocurrency exchange and Web3 technology company, and is considered one of the largest crypto exchanges in the world in terms of trading volume.

 

OKX’s core business is its centralized exchange, where it offers spot, derivatives, and margin trading across hundreds of digital asset pairs. Derivatives account for approximately 88% of the platform’s trading volume, with spot trading comprising the remainder. OKX holds the second-largest market share globally in crypto derivatives trading behind Binance, and ranks among the top exchanges in spot volume. In H1 2025, OKX’s combined market share rose to 14.3%, and the platform’s total on-exchange assets exceeded $20 billion.

 

Beyond its CEX business, OKX operates the OKX Wallet, a self-custody multi-chain wallet, featuring its built-in DEX aggregator, cross-chain bridge, and NFT marketplace supporting over 100 blockchains. As of Q2 2025, OKX Wallet has over 5 million monthly active users. OKX also runs OKX Ventures, a $100 million investment arm with over 200 portfolio companies, and provides institutional trading and custody services.

 

OKX generated an estimated $1.5 billion in revenue in 2024 and is estimated to have made $1.2 billion in Q2 2025 alone based on its total spot and futures trading volume. The company serves over 120 million registered users, employs approximately 5,000 people, and holds regulatory licenses in the United States, the EEA (under MiCA), the UAE, Singapore, and Australia.

 

In February 2025, OKX paid over $504 million in penalties to resolve a DOJ investigation into unlicensed money transmission. Following, this OKX has agreed to keep an external compliance consultant through February 2027 to help remediate the firm’s KYC, AML, sanction screening and geoblocking controls. Following this OKX subsequently relaunched in the U.S. in April 2025.

 

Funding

ICE’s investment in OKX reflects a valuation of $25 billion. Bloomberg reported the investment amount was approximately $200 million in cash, implying an ownership stake of less than 1%. As part of the transaction, ICE will take a seat on OKX’s Board of Directors.

 

The investment is accompanied by two disclosed commercial arrangements: 1) ICE will license OKX’s spot crypto prices to launch U.S.-regulated futures contracts; 2) OKX will provide its users access to ICE’s U.S. futures and NYSE tokenized equities markets, targeted for H2 2026 and subject to regulatory approval. The companies also plan a joint venture to bring OKX and ICE-operated markets to U.S.-based customers and intend to collaborate on clearing, risk management, and multi-chain custody infrastructure.

ICE’s minority position is not expected to have a material impact on ICE’s 2026 financial results or capital return plans.

 

OKX has historically raised very little outside capital. PitchBook records only approximately $35M, and largely relies on its own revenue generation. The $25 billion valuation represents a significant premium to comparable recent transactions in the sector.

 

Recent comparable financing transactions include: Citadel invested Kraken for $200M (Press); ICE invested in Polymarket for $2B (Press); Stripe acquired Bridge for $1.1B (M&A Alert); Kraken | NinjaTrader for $1.5B (M&A Alert).

 

Competition

In centralized crypto exchange trading, OKX competes primarily with similar centralized crypto exchanges, including Binance, Coinbase, Bybit, and Kraken. OKX holds the second-largest derivatives market share globally at approximately 16%.

 

Architect Partners’ Perspective

This transaction is a defining inflection point for the convergence of traditional and digital asset markets. ICE taking a board seat at a crypto-native exchange that settled with the DOJ just thirteen months earlier is a powerful signal about how rapidly the institutional compliance calculus has shifted under the current regulatory environment.

 

The strategic logic is compelling on both sides. For ICE, this is a distribution-first play: rather than building crypto-native user acquisition from scratch, ICE gains immediate access to OKX’s 120M global accounts as a distribution channel for NYSE tokenized equities and ICE futures products. This follows ICE’s $2B  investment in Polymarket in October 2025 and its January 2026 announcement of an internal blockchain-based trading platform, creating a three-pronged digital asset strategy spanning prediction markets, on-chain infrastructure, and now crypto-native distribution.

 

For OKX, the legitimacy signal is transformational. A board seat from the NYSE’s parent company is the most powerful institutional endorsement available in global capital markets, arriving at precisely the moment OKX needs it most as it rebuilds its U.S. presence. The partnership also gives OKX a differentiated product pipeline of regulated, blue-chip tokenized assets that offshore competitors cannot easily replicate.

 

The competitive implications are significant. Coinbase, which has its own tokenized stock ambitions, now faces an ICE-backed OKX as a direct distribution competitor. Pure-play crypto exchanges without equivalent TradFi partnerships face an accelerating product gap. The distribution war for tokenized financial assets has formally begun.

 

Sources 

PitchBook, Press Release, Blockbase Insights