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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
May 25, 2024
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If the U.S. Regulatory Environment shifts from being the primary roadblock to a positive supporter, by 2030, 66% of S&P 500 companies will own a blockchain or crypto product or service that is actively being used by their customers.

 

This week was the most encouraging signal for U.S. regulatory and crypto relations with positive developments on:

 

  • Listings of Spot Ether ETFs -> further appetite to make the crypto asset class available to U.S. investors

 

  • Senate repeal of SAB 121 -> Senate vote of 60-38, indicating bipartisan support to strike a crypto-negative accounting rule

 

  • House passing of FIT21 (Financial Innovation and Technology for the 21st Century Act) -> bill that would establish a comprehensive digital assets regulatory framework including customer protections

 

Positive U.S., Bipartisan, Congressional, and Regulatory activity in the crypto industry is both unprecedented and much-welcomed.

 

Architect Partners spoke at this week’s Digital Asset Week California event in San Francisco on “The Future of Crypto as an Institutional Asset Class” panel where we discussed the positive impact of the BTC ETFs (it’s less than what most of the industry believes), if there will be a similar impact with Spot Ether ETF (of course, even with the non-staking component), what other institutional use cases are gaining real traction today (payments, tokenization of RWA) and what is the most significant deterrent to institutional adoption (regulation, ease of use, reputational risks).

 

Public filings for holdings of Investment Funds (13F) from Q1 were released, which is the first time we are seeing who the investors of BTC ETFs are. As of Mar 31, over 600 professional investment firms reported owning over $3.5B worth of BTC ETFs. As expected, holders include the largest global TradFi institutions – Morgan Stanley, JPMorgan, Wells Fargo, UBS, BNP Paribas, RBC – and asset managers – Millenium ($1.9B), Boothbay ($377M), Schonfeld ($248M), Pine Ridge ($206M), Aristeia Capital ($163M), Graham ($101M), CRCM ($97M), and Fortress ($54M).

 

In the first of another expected trend, the state of Wisconsin’s Investment Board announced a $160M+ investment into BTC ETFs. I anticipate all 50 states will have a BTC ETF allocation within 24 months.

 

This U.S.-based participation by the world’s most sophisticated investors is proof of how critically important it is for our industry to prioritize making the adoption and use of crypto assets easy for all market participants.

 

The uncontrollable part of that statement is the regulatory environment, which is why the Spot Ether ETF news is so significant. Looking a level deeper, Ether – the token that facilitates the Ethereum Layer1 ecosystem – has historically been considered a utility token and therefore treated more as a commodity that is used in everyday activities instead of a security that represents a store of value with future appreciation potential.

 

A Spot Ether ETF’s existence represents a structural shift in Ether’s market positioning as a pure institutional investment asset as holders will own Spot Ether ETFs with the sole expectation of value appreciation. As currently structured, holders of the Spot Ether ETF will not participate in activities related to the operating of the Ethereum network, i.e. staking, that direct holders of ETH do participate in.

 

This is a very significant statement for the go-forward prospects of how all institutions will approach their crypto and digital asset strategies as the structure more clearly aligns with why an asset is owned or held (store of value, medium of exchange, operating the network).

 

Notable is the recent naming of a new, high-performing trade – BEGS (Bitcoin, Ether, Gold, Silver) – that represents investments with no cash flow and is currently at all-time highs. Normalization of crypto assets in investment vernacular has a real impact on adoption.

 

Material U.S. political progress to our industry will transform the speed at which institutions MUST adopt the technology and its multitude of use cases or face extinction. A U.S. regulatory framework creates a velocity of innovation environment that accelerates an institution’s buy-over-build decision-making and drives a robust M&A environment. This bodes well for crypto and digital asset companies building high-quality, institutional-grade products and services.

 

I will be bold and say that in May 2024, our industry officially transitioned from #TheGreatPurge and entered into #TheGreatSurge.

 

Architect Partners will be at Consensus in Austin from May 27 – Jun 1. Consensus has historically been the most important U.S.-based blockchain and crypto conference and we’ll give on-the-ground perspectives next week.