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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
August 29, 2025
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Over the next 10 years (2025–2034), the Crypto Core will outperform the Magnificent Seven’s 697.6% combined return from 2015–2024.

 

What is the Crypto Core?

Last week on the Milk Road podcast, I introduced the concept of the Crypto Core: about 15 crypto-native, publicly traded companies that represent the best-operating and highest alpha-generating businesses in the crypto industry.

 

Crypto public-company activity has exploded over the last 12 months, driven by regular-way IPOs (Circle, eToro, Bullish; with Kraken, Figure, Gemini, and others upcoming), uplistings (Galaxy, Exodus, Coincheck, Amber, Sol Strategies), and Digital Asset Treasury (DAT) companies (Twenty One Capital, Nakamoto, Strive, ProBTC, SharpLink, BitMine, etc.).

 

For DATs, our research indicates that year-to-date, 184 publicly traded companies have announced intentions to raise $132B+ to acquire crypto assets.

 

With all this recent financial alchemy, it is essential to re-center on the fact that most activity in crypto is experimentation, and only the highest-performing experiments become long-term sustainable. I use 5–10% as a baseline assumption for what ultimately converts and sustains.

 

This long-term sustainability is what the Crypto Core seeks to represent.

 

While the Crypto Core’s constituents are still being established, we expect the group to include representation from exchanges, network operators (mining and staking), payments, asset managers, and DATs. MicroStrategy and Coinbase will be in this Core. Others will clearly emerge and establish themselves over the next 12 months.

 

Why does the Crypto Core matter?

Because the Crypto Core will generate investment alpha and significantly outperform the major equity indices over the long term (10 years).

 

The long-term horizon bears emphasis: although the path to 2035 will be volatile, it should still produce outperformance.

 

For context, between 2015 and 2024, the Magnificent Seven achieved a combined return of 697.6% and an annualized return of 23.8%, versus the S&P 500’s 178.3% and 10.8%, and the Russell 1000’s approximately 240% and 15.4%, respectively.

 

From another lens, the Mag 7’s estimated return for this period accounts for roughly 55–60% of the S&P 500’s return and 45–50% of the Russell 1000’s.

 

I expect the Crypto Core’s next 10-year performance to exceed the Mag 7’s last 10-year return attribution profile—and for its constituents to become household names.