On February 7, 2014, Persistent Systems announced the acquisition of CloudSquads, a social enterprise consultancy and integration platform, for an undisclosed amount. Architect Partners advised CloudSquads on this transaction.
CloudSquads helps clients use social applications to collaborate with their partners, customers and employees, typically across brand, marketing, sales and support functions. CloudSquads advises on selecting and deploying popular social enterprise applications and then integrates these apps across a company’s existing CRM, ERP, marketing/analytics, HR and content management systems. CloudSquads’ cloud-based and fully scalable platform provides a flexible framework with IP connectors for existing and emerging social community platforms, allowing mediation between these platforms and disparate enterprise systems.
CloudSquads integrates and partners with Lithium, Jive, Salesforce.com, Microsoft, Oracle, Twilio, Adobe Omniture and Janrain, among others. Current customers include HP, Comcast, E-Trade, New Balance, BT, SanDisk, Autodesk and Intuit Demandforce.
Henry Bruckstein and Ashish Seth founded CloudSquads in 2009. An alumnus of York University, Bruckstein has previous experience at BroadVision, Lithium Technologies and Salesforce.com. Seth is an alumnus of University of Texas and has previously worked at Rearden Commerce, EmailLabs and BearingPoint. The company has office locations in Palo Alto, California, Pune, India and Singapore.
Online social communities are a critical part of individuals’ personal lives, and are now increasingly becoming important components of the enterprise environment. CloudSquads, one of the visionaries in the social enterprise space, believes social community integration in the enterprise is the next fundamental step of evolution for the corporate online presence.
According to IDC, worldwide enterprise social software adoption is poised for rapid growth through 2016, becoming a $4.5b market within three years.
CloudSquads’ social enterprise platform and services complement and extend Persistent’s software capabilities around social, mobile, analytics and cloud (SMAC). CloudSquads’ IP connectors, social community implementation and consulting services will enable Persistent to better serve their enterprise and independent software vendor (ISV) customer base in the fast-growing social enterprise market.