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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

Elliot Chun
February 7, 2025

The U.S. and Crypto relationship continued its complete reversal this week with another onslaught of announcements, including:

 

Crypto Czar David Sacks & Congressional leaders announced their goal of “ensuring American dominance in digital assets” and “creating a Golden Age” (14 minute mark start).

 

SEC Commissioner Hester Peirce outlined the Crypto Task Force’s 10 priorities.

 

CFTC Acting Chair Caroline Pham declared they “will stop regulation by enforcement”.

 

Senate proposed legislation to create a framework for stablecoins called the GENIUS Act (Guiding and Establishing National Innovation for US Stablecoins).

 

FDIC released 790 pages related to Operation Chokepoint 2.0.

 

Anchorage CEO Nathan McCauley testified before the Senate Banking Committee on debanking – “The irony of having trouble accessing the federal banking system despite the fact that we are ourselves a federally chartered bank cannot be overstated.”

 

This is the welcoming environment that innovators expect from the U.S., and this new era of all-encompassing, vocal support for our industry feels surreal and almost truly unbelievable.

 

One of the innovations that Crypto revolutionized is 24x7x365 access to the crypto and digital asset class. Crypto is accessible for all 8,760 hours a year. In contrast, U.S. Equity Markets are officially open for ~1,600 hours a year or ~18%. This week, CBOE announced their plans to offer 24-hour, five-days-a-week (24×5) trading for U.S. equities on its Cboe EDGX Equities Exchange (EDGX) or ~6,200 hours a year. The technology and skill sets have existed for years, so why now? 

 

The reason is that crypto’s always-open markets are pushing traditional markets to step up their game. While I’m not a fan of this particular use case, I remain a believer in experimentation and allowing open markets to determine long-term viability. The launch of the $TRUMP token showcased the resilience and high-functioning capabilities of crypto’s 24/7/365 market infrastructure. The token debuted early Saturday morning of MLK weekend, ahead of a presidential inauguration, and quickly surged to over $10 billion in market cap—sparking a memecoin frenzy before eventually fizzling out. And yet, the market functioned as expected, with no trade errors, halts, or lawsuits (at least, not yet).

 

Having spent my entire pre-crypto career in capital markets, I’m still amazed that statements like this can be made—because operating fair and orderly markets in global, hyper-volatile environments is incredibly difficult. Yet, crypto’s market infrastructure continues to challenge traditional markets to improve how they operate.

 

I’ve long said that blockchain will be more impactful to human society than the internet, as its technology has the potential to enhance all facets of life—not just capital markets.

 

Now that our industry has the clear support of the U.S. government, we have no more excuses. It’s time to deliver on the promises we’ve been excoriated for over the years.

 

We stand on the precipice of the Golden Age of Digital Assets, and the responsibility to get there rests on us.