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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot

Crypto Public Companies Snapshot

John Kennick
October 3, 2025
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Bitcoin miners are increasingly supporting the underlying infrastructure of the AI age, with four notable announcements from our core group in the past two weeks alone. For reference:

 

  • Cipher Mining (September 25): Won a 10-year Fluidstack AI hosting deal in Texas with a $1.4 billion Google backstop.

 

  • TeraWulf (September 26): Seeking to raise ~$3 billion in debt to finance new data-center capacity following last month’s Fluidstack deal backed by Google.

 

  • CleanSpark (September 25): Secured $100 million in BTC-backed credit to fund data-center/HPC build-out.

 

The rationale is logical. At the macro level, data-center demand is booming and is widely expected to grow rapidly over the next several years (often cited around a low-20s CAGR to a trillion-dollar-plus annual spend by decade’s end). By contrast, crypto-mining growth is typically modeled in the mid-single to low-teens percentage range, depending on assumptions for price, fees, difficulty, and power availability.

 

On a micro level, the unit economics of AI are more favorable because volatile mining revenue can be replaced by multi-year, contracted cash flows (lease-style $/kW-month with power pass-through and SLAs). In the AI business model, revenue density per MW is higher, margins are steadier, and miners aren’t subject to bitcoin-specific headwinds like price fluctuations, rising difficulty, and halving cycles. In short, AI colocation converts megawatts into more predictable dollars.

 

This recomposition of the financial profile, toward steady, predictable cash flows, enables companies to access lower-cost project financing and often earns a higher valuation multiple. Practically, investors tend to ascribe a higher multiple to contracted AI revenue and a lower, more cyclical multiple to the legacy mining slice, lifting the blended valuation as AI grows.

 

Finally, this transition is operationally easier than greenfield development. Miners already control the scarce inputs that AI data centers need: large power interconnects, entitled land, cooling rights, and 24/7 site operations. Critically, tenants often bring the GPUs, reducing operator capex and shortening time-to-revenue; halls can be converted to liquid-cooled, high-density layouts and energized in large chunks. This effectively makes repurposing mining campuses to AI data centers faster and cheaper than building from scratch. As such, cost-sensitive hyperscalers and AI clouds are increasingly willing to underwrite these transitions (the Google-backed Fluidstack deals at TeraWulf and Cipher are illustrative).

 

Given these dynamics, we expect a meaningful share of installed mining power to be reallocated to AI / HPC over the next few years (some industry estimates point to as much as ~20% by 2027). Accordingly, announcements like the ones above will be more common.