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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Insights

Private Financing Snapshot (Week of March 16 – March 22)

Steve Payne
March 25, 2026
DOWNLOAD FULL REPORT

March 16 – March 22 (Published March 25th)

PERSPECTIVES by Steve Payne

 

20 Crypto Private Financings Raised: $94.5M

Rolling 3-Month-Average: $245.5M 

Rolling 52-Week Average: $355.3M

Announced Deals >$50M: 0

 

Last week was pretty quiet in crypto private financings. We had no large rounds announced, perhaps unsurprising given the new war, or non-war, in the Middle East.

 

Continuing to underscore our theme on payments, TransFi, a global payments infrastructure company building on stablecoin rails, closed a $19.2 million financing round (announcement here). The round was led by Turing Financial Group, a strategic investor in digital payments and financial infrastructure. The funds will support expansion across Southeast Asia, South Asia, the Middle East, Latin America, and Africa, while also deepening regulatory licensing and scaling enterprise merchant acquisition.

 

TransFi’s platform is squarely aimed at displacing legacy correspondent banking and SWIFT-based infrastructure for B2B use cases. The company already operates in over 70 countries with more than 250 local payment methods, supporting over 40 fiat currencies and more than 100 digital assets through a unified orchestration layer for collections, payouts, conversion, and settlement. Businesses use it to settle cross-border payments in minutes, process global payroll and vendor disbursements, and manage treasury flows, all on stablecoin rails. The traction is notable: TransFi projects roughly $5 billion in processed transaction volume in FY2026 and has served over 2 million end users and more than 100 enterprise clients.

 

The raise, while meaningful, is modest relative to the capital flooding into stablecoin-based B2B payments infrastructure. Conduit, a Boston-based competitor, raised $36 million in its Series A, led by Dragonfly and Altos Ventures, with backing from Circle Ventures (announcement here). BVNK has accumulated over $90 million in funding from investors including Visa, Haun Ventures, Tiger Global, and Citi Ventures. Mastercard has now agreed to acquire the company for up to $1.8 billion (see our recent M&A Alert here). MoonPay, meanwhile, acquired stablecoin infrastructure startup Iron for a reported $100 million-plus as part of a broader push into enterprise payments. And of course, Stripe’s $1.1 billion acquisition of Bridge remains the category-defining transaction (M&A alert here).

 

The competitive landscape is intensifying, but TransFi is trying to differentiate itself through its emerging-market-first approach and modular B2B orchestration layer. As stablecoin transaction volumes exceeded $350 billion in 2025, according to BCG, TransFi is betting that the highest-friction corridors, rather than developed-market ones, will drive the next wave of adoption.

 

Architect Partners is at the DAS Summit in NYC this week from March 24 to 26. Contact das-nyc@architectpartners.com to chat with us at the conference or later.