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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Coinbase Completes $375M Acquisition of Echo, Expanding On-Chain Capital Formation Capabilities

Eric Risley
October 26th, 2025
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Transaction Overview

On October 21, 2025, Coinbase Global (NASDAQ: COIN), a U.S.-based cryptocurrency exchange and financial technology company, announced the acquisition of Echo, an on-chain capital-raising platform, for approximately $375 million in cash and stock.

 

Target: Echo
Echo is a decentralized capital formation platform enabling startups and institutions to raise funds natively on-chain. Founded in 2024, Echo provides infrastructure for on-chain fundraising and investor management. The platform supports private rounds for qualified investors and project-hosted public token sales via Sonar.

 

Echo’s core offerings include: 1) on-chain fundraising for startups and token projects through private group raises on Echo and self-hosted public token sales via Sonar with a reusable Sonar ID, allowing projects to run sales on their own sites; 2) investor onboarding and eligibility controls with KYC and AML checks, plus sale-level criteria and a verification API that projects can plug into; 3) smart-contract pooling and non-custodial settlement that aggregates early-stage backers into a single Echo-managed entity; and 4) a compliance layer for identity verification and jurisdictional gating using a verified profile that can be reused across supported sales.

 

Echo has already completed around 300 deals, helping projects raise over $200M. Platforms like Cryptorank, at the time of writing, have placed Echo as the number 2 overall launchpad (a metric they determine by summing and comparing average values on ROI, all-time HIgh ROI, Comparative raised amount, stock price stability post-launch, and number of tokens sold to tokens released). 

 

The company was boot-strapped and as such it has no funding or investor history. 

 

Buyer: Coinbase
Coinbase Global, Inc. (NASDAQ: COIN), founded in 2012 and headquartered in Wilmington, Delaware, is a leading cryptocurrency exchange and financial infrastructure provider. The firm operates regulated trading, custody, and payment platforms that serve retail investors, institutions, and developers in over 100 countries.

 

Coinbase’s core products include its exchange, Coinbase Wallet, Coinbase Prime for institutional clients, and Base, an Ethereum Layer-2 network for on-chain applications. The company earns the majority of its revenue from transaction fees on its exchange and interest income from stablecoin reserves. It also provides enterprise custody and blockchain analytics services to financial institutions and government clients.

 

As of October 21, 2025, Coinbase maintains a market capitalization of ~$87 billion and an enterprise value of ~$84.5B billion. The firm reported $7.0 billion in TTM revenue, $3.2B in Adjusted EBITDA and an operating income of $1.9 billion. This represents a 11.9x Enterprise Value-to-Revenue multiple and a 28.8x Enterprise Value-to-Adjusted EBITDA multiple.

 

Over time, Coinbase assembled the core pieces of an on-chain capital-markets stack: Tagomi added institutional distribution (2020), Routefire added execution (2021), Bison Trails added blockchain infrastructure (2021), Skew added market data (2021), and Unbound Security strengthened MPC-based custody (2021). It then expanded into regulated derivatives with FairX (2022) and added an asset-management arm with One River Digital (2023). In 2023, Coinbase launched Wallet-as-a-Service for investor onboarding and brought Base to mainnet as a low-cost settlement rail. Project Diamond followed in late 2023, executing a first digital debt instrument and debuting as an institutional tokenization platform with an ADGM RegLab path. With those layers in place, the Oct. 2025 acquisition of Echo adds the remaining origination and investor-management layer, connecting issuance to Base settlement, Prime custody, and distribution across Coinbase channels.

 

Transaction Parameters

Coinbase announced its acquisition of Echo for approximately $375 million, paid in a mix of cash and stock, subject to customary purchase price adjustments.

Notable similar transactions include Coinbase | LiquiFi (source), Circle | SeedInvest (source), Republic | Seedrs (source), Securitize | Onramp Invest (source), and INX | Openfinance (source).

 

Strategic Rationale
The acquisition of Echo advances Coinbase’s strategy to build a unified, end-to-end infrastructure for on-chain capital markets, covering the full lifecycle of token creation, fundraising, and secondary trading. The goal is to make capital formation more efficient, transparent, and accessible, both for early-stage builders and institutional investors.

Echo directly complements its earlier acquisition of Liquifi, which provides infrastructure for token creation and cap-table management for emerging projects. While Liquifi enables founders to launch and structure their tokens, Echo extends that workflow into capital raising and community participation. Integrating Echo’s compliant fundraising tools with Coinbase’s existing strengths, including exchange listings, custody, staking, and institutional trading, completes a full-stack platform for digital asset issuance and liquidity.

As part of Coinbase’s strategic roadmap, the acquisition delivers value across key stakeholder groups. For Builders, Echo provides easier access to capital through community-aligned fundraising tools, using Echo for private investment groups and Sonar for self-hosted public token sales. For Investors, it offers new, differentiated investment opportunities that were previously out of reach. Echo enables investors to participate directly in vetted token sales via a trusted, compliant platform. 

In short, the acquisition of Echo positions Coinbase to expand beyond trading into regulated, on-chain capital markets. By integrating Echo’s fundraising infrastructure, Coinbase strengthens its ability to support compliant token issuance and investment activity within a single ecosystem. The combined platform improves efficiency in fundraising, enhances transparency in private markets, and enables broader participation in digital asset finance worldwide.

 

Architect Partners’ Observations

The phenomenon of tokens and token markets has demonstrated the potential for a different model, with the ability to operate at a massive global scale already proven. This is a more direct way for both companies (or projects in crypto parlance) to raise capital and for investors to invest. Perhaps most importantly, it is open to all and global. Neither really exists today in traditional capital markets.

 

Sources

Coinbase, Bloomberg, Pitchbook. Crunchbase, Yahoo Finance, Echo