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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot (11/14/2025)

Crypto Public Companies Snapshot (11/14/2025)

John Kennick
November 14, 2025
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Over the last week and month, BTC has declined by 8% and 16%. At the same time, several companies announced that they outperformed expectations and grew at significant rates, including Coinbase and 14 other companies in our tracker, which grew revenue by 20% or more quarter-over-quarter. Despite that, our Crypto Brokers, Exchanges & Asset Managers declining 31% and 13% in the last month and week, and the miners declined 42% and 28% respectively. 

 

We have previously argued that there may have been a decoupling of BTC and crypto stocks, however, this latest downturn suggests that the historic relationship still holds, with equity moving roughly 2 – 2.5x the magnitude of BTC’s decline (we historically have thought about beta closer to 2x).

 

What drives the correlation is straightforward. First, the fundamental link: miner revenues are paid in BTC, exchanges and brokers’ P&Ls are tied to trading volume and asset-based revenue, and growth is driven by adoption, which tends to slow in periods of market stress. Second, BTC and crypto stocks are often treated as a single thematic basket, so a pullback in one market is closely associated with a pullback in the other as investors de-risk at the theme level. Finally, companies in this ecosystem typically have meaningful operating leverage, meaning that a 20% decline in BTC and the related slowdown in activity can translate into a much larger percentage drop in net income, and therefore in perceived shareholder value.

 

To be fair to the bitcoin miners, the stock reaction has not been tied solely to BTC’s decline. Over the last year, many of these companies have attempted to pivot into AI infrastructure in order to re-rate their multiples and capture some of the enthusiasm around AI-driven growth. However, weak earnings in the AI sector and a growing acceptance of an AI-bubble have undermined that effort. The failed re-rating, combined with softer BTC economics, has contributed to miners selling off more sharply than the broader crypto equity index.

 

Taken together, the last month is a reminder that even when fundamentals are historically strong, listed crypto-stocks are still levered BTC-bets still, with theme-level de-risking and operating leverage amplifying moves in the underlying asset. Furthermore, it’s a reminder equity markets are driven by future performance expectations not quarterly beats.