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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Ripple Acquires GTreasury for $1B

Eric Risley
October 19th, 2025
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Transaction Overview

On October 16, 2025, Ripple announced the acquisition of GTreasury, a leading treasury management system provider, for a purchase price of $1.0 billion.

 

Target: GTreasury

GTreasury is a treasury management system and risk platform provider headquartered in Chicago and founded in 1986. It centralizes cash visibility and forecasting, orchestrates multi-bank payments through a secure payment hub, and manages market/credit risk, debt and investments, and hedge accounting from one system. The platform plugs into ERPs and bank networks and supports ISO 20022 workflows to improve reconciliation and auditability.

 

GTreasury reports serving 1,000+ customers in 160+ countries and powering $12.5T in payments volume. Representative customers shown on its site include Volvo, Subway, STIHL, Sulzer, SSP, Rubix Group, JOST, Hanesbrands, Church & Dwight, Christian Louboutin, Canadian Tire, Woolworths, and TriNet.

 

GTreasury’s primary competitors are Kyriba, FIS Treasury & Risk Manager, ION Treasury, and Coupa Treasury, all of which are full-stack TMS platforms competing globally for enterprise treasury.

 

Previously, GTreasury was acquired by HgCapital in June 2023 for an undisclosed amount. At the time, the business had 700 customers across 30 industries.

 

Buyer: Ripple

Ripple, headquartered in San Francisco, is best known for its XRPL-based payment network, which provides financial institutions with low-cost, real-time cross-border settlement and clearing connectivity.

As of today, Ripple’s cumulative payment volume exceeds $70B, and its coverage extends to 90+ payout markets (which cover more than 90% of daily FX).

Ripple has strategically expanded its payments capabilities aggressively over the past three years.  First, in 2022, Ripple acquired Metaco, adding digital-asset custody and tokenization capabilities for banks and large institutions. Then, in December 2024, Ripple launched RLUSD, a fully reserved USD stablecoin, serving as a cash alternative for institutional payments, cross-border settlement, and in-transit liquidity. As of today, RLUSD’s circulating supply is $841M, and the firm has $880M in reserves.

Ripple has remained an active acquirer in 2025, with two notable deals including its acquisition of Hidden Road, a multi-asset prime brokerage, for $1.25B (M&A alert), and the acquisition of Rail, a stablecoin payment platform, for $200M (M&A alert). Both were acquired to further expand RLUSD’s distribution by enhancing compliance capabilities and settlement tooling, and by adding new marketplaces for the stablecoin.

Ripple was last valued at $11.3 billion following a $285M share buyback in January 2024. Notable investors include RRE Ventures, Core Innovation Capital, IDG Capital, and Vast Ventures, who are board members, and 107 other investors including Pantera Capital, Lightspeed, IDG, GV, and Fidelity International Strategic Ventures.

 

Transaction Parameters

Ripple is acquiring GTreasury at a purchase price of $1.0 billion. Its previous majority investor, Hg Capital, and minority investor, Mainsail Partners, will fully exit the business. As of October 17, 2025, the detailed deal structure has not yet been disclosed.

 

This is the first time a crypto company has acquired a treasury management system vendor.

 

Notable transactions in the space include FIS acquiring SunGard for $9.1 billion in August 2015 (estimated at 3.2x LTM revenue) and Bridgepoint acquiring Kyriba for approximately $1.2 billion in March 2019 (10.9x LTM revenue), with a later re-up at a $3 billion valuation in October 2024. Other undisclosed transactions include Coupa’s acquisition of Bellin in June 2020.

 

Strategic Rationale

The GTreasury deal allows Ripple to immediately gain access to a multi-trillion-dollar market and Fortune 500 CFOs, while also fusing GTreasury’s cash, payments, risk, and compliance workflows with Ripple’s rails, so treasurers can “put trapped capital to work,” process payments instantly, and manage stablecoins/tokenized deposits alongside fiat. In addition, the combination will enable real-time, 24/7/365 cross-border payments and even let corporations tap the global repo market through the prime broker, Hidden Road, to earn on idle cash.

 

Architect Partners’ Observations

Ripple has executed a very impressive set of strategic moves to take a singular leadership position in enabling broad-based crypto payments. It’s really very simple: a set of well-established companies already enables payments for businesses and consumers. With this move, Ripple is acknowledging that reality and acquiring those capabilities and relationships to make them its own. We expect many others to follow. The convergence of crypto and traditional payments has begun and will play out over the next decade. M&A will be an important strategic tool for both crypto-payment aspirants and traditional payment players.

 

See our “Crypto Payments: The Strategic Opportunity” research for our framework for thinking about how this all happens (Part I, Part II,  Part III).

 

Sources 

PitchBook, Architect Partners, Business Wire, Bloomberg