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Swyftx Acquires Caleb & Brown
Swyftx Acquires Caleb & Brown

Transaction Overview

On July 1st, 2025, Swyftx, one of the largest Australian cryptocurrency exchanges, announced a definitive agreement to acquire Caleb & Brown, a high-net-worth-focused crypto brokerage, for an undisclosed amount.

 

Target: Caleb & Brown

Caleb and Brown is a Melbourne-based, high net worth focused crypto brokerage that specializes in personalized trading services across the digital asset landscape. Caleb & Brown focuses on the relationship model used successfully across traditional  financial services – every client that comes onto their platform gets assigned a broker to assist them in executing trades  and handling all customer service needs. Caleb and Brown’s core services include 1) Brokerage Services, which provide personalized 24/7 trading support for 250+ digital assets, 2) an OTC Desk, which provides high volume trading solutions with deep liquidity and competitive pricing, 3) the Caleb and Brown Asset Management, an actively managed crypto asset fund for accredited investor, 4) crypto custody. 

 

The business has more than AUD $2 billion of digital assets under custody and was founded by Rupert Hackett and Dr. Prash Puspanathan in 2016. C&B is led by CEO Jackson Zeng and has 64 team members across both Australia and the US. Caleb & Brown has not raised any outside capital. 

 

Architect Partners’ Observations

Architect Partners acted as the exclusive financial advisor to Caleb & Brown. 

 

Swyftx’s acquisition of Caleb & Brown marks the largest acquisition targeting high net worth crypto investors. It also reflects two important shifts in the evolution of crypto exchanges, particularly within the ANZ region.

 

First, high-net-worth client service is becoming a strategic differentiator. Exchanges are beginning to recognize that personalized brokerage and deep client relationships offer a competitive advantage while greatly reducing attrition. This is a model that high-net-worth clients are accustomed to in their financial lives. Caleb & Brown’s approach, which assigns a dedicated broker to every client, stands apart from the high-volume, low-touch models that dominate the market. Swyftx gains access not only to clients but also to an established business model that emphasizes trust, service, and retention in a way few crypto exchanges have pursued.

 

Second, this is a milestone moment for ANZ crypto M&A. While there have been many plays for global expansion by exchanges, this is the first of its kind in Australia moving into the US, signaling that the region is entering a more active phase of market maturity. 

 

We believe this transaction will serve as a catalyst for further strategic activity to expand globally and to augment services as companies seek differentiation in both product and customer segments.

 

Strategic Rationale

Swyftx is acquiring Caleb & Brown to expand into the United States via C&B’s regulatory framework, and to acquire the relationship model inherently required with a higher-tier customer base. This acquisition will grant Swyftx entry into the U.S. 12 to 24 months faster than otherwise possible organically. Furthermore, the acquisition diversifies Swyftx’s primarily retail client base to include 25k+ high net worth individuals in numerous countries. 

 

“Caleb & Brown has quietly established one of the most impressive brokerage offerings in the world, with a heavily differentiated private client service. We see enormous growth potential.” – Jason Titman

Crypto Public Companies Snapshot (11/28/2025)

Crypto Public Companies Snapshot (11/28/2025)

John Kennick
November 28, 2025
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This past week, Dunamu and Naver Financial shareholders approved their equity swap, effectively completing the merger. Following the acquisition, it has been announced that the combined company intends on pursuing an eventual uplisting to Nasdaq in the United States.

 

Uplisting, moving from a junior or alternative market to a higher-tier exchange, is not new in crypto. Several of the names we track have done it. Marathon Digital, CleanSpark, Exodus Movement, and OSL migrated from over-the-counter venues to more established exchanges, while Bitfarms, Hive, Hut 8, and Galaxy Digital moved from Toronto listings into U.S. markets. The motivation is straightforward: a senior exchange like Nasdaq or NYSE brings more institutional investors, higher liquidity, tighter spreads, and better odds of index and ETF inclusion. That typically lowers the cost of capital, supports valuation, and makes equity a more usable currency for deals and compensation, in exchange for higher reporting and governance burdens.

 

The path is rarely smooth. Galaxy Digital spent years working through SEC comments, redomiciling, and a full reorganization before finally securing a Nasdaq listing, while WonderFi filed for Nasdaq, updated investors repeatedly, and ultimately sold to Robinhood instead of completing the move. Crypto issuers tend to face tougher SEC scrutiny on token activities and digital asset accounting, often need to simplify offshore or complex holding structures, and must meet stricter U.S. accounting, governance, and listing thresholds for price, market cap, and shareholder base.

 

Dunamu and Naver would run into many of the same issues. Dunamu is dealing with a recent 35.2 billion won (~$25 million) AML fine and a temporary restriction on new customer onboarding, which will sit prominently in any SEC or exchange review. Structurally, a Korean-listed tech group owning a Korean crypto exchange will need a clean holding structure, clear segment separation, and reconciled accounting and governance acceptable to both Korean regulators and the SEC, similar to the corporate work Galaxy undertook. On top of that, a dominant retail exchange with recent AML sanctions and stablecoin ambitions trying to list in the U.S. will invite close scrutiny on investor protection, token listing standards, and custody practices. None of this means Dunamu cannot ultimately uplist; it can. It simply suggests that reaching Nasdaq via a traditional route is likely a multi-year project. However, for a top-tier Asian crypto exchange and mid-scale fintech that would almost certainly find an audience among investors seeking both crypto and geographic diversification, it will certainly be worth while.