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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Kasikornbank Acquires Satang Crypto Exchange

Elliot Chun
November 8, 2023
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Thailand’s Kasikornbank Acquires 97% of Satang Crypto Exchange For $102.8M

Transaction Overview

On October 29, 2023, Thailand’s Kasikorn Bank announced it acquired 97% of the shares of the cryptocurrency trading platform Satang Corporation for $102.8M (3.705B Thai Baht). 

 

Target: Satang Crypto Exchange

Satang Crypto Exchange offers trading for 45 unique cryptocurrencies, HSM-secured custody, staking, and a digital payment platform for utilities and public transportation in Thailand. 

 

Satang holds a Thailand Digital Asset Business License and according to the 2022 trading volume is one of the four largest crypto exchanges in Thailand. In CY2022, Satang’s revenues were $1.7M, and has not disclosed any outside capital raised. Satang’s closest competitors include Bitkub, Bybit, OKX, eToro, Zipmex, and Bitazza. 

 

The company was founded in 2017 in Thailand by Poramin Insom, CEO, and has around 50 employees. 

 

Buyer: Kasikornbank

Kasikorn Bank is the 2nd largest bank in Thailand with roughly 16% market share as of June 2023. Kasikorn focuses primarily on individuals, with services including retail banking, corporate banking, investment banking, and digital banking. 

 

Kasikorn has been interested in developing its digital asset business for the past two years and set a goal to capture 20% of the cryptocurrency market share in Thailand by the year 2024. To achieve this goal, Kasikorn Bank has been opening new digital asset subsidiaries. In March 2022, Kasikorn registered Orbix Custodian as its new crypto custody unit. Since then, it has opened Orbix Invest as fund management and Orbix Technology to develop blockchain infrastructure. 

 

In September, Kasikorn announced its $100M Web3, FinTech, and AI fund called Kasikorn X Venture Capital (KXVC).

 

Transaction Parameters

Kasikornbank acquired 97% of the shares in Satang for $102.8M with the other 3% of shares still held by Binance. Satang will be rebranded as Orbix. Orbix will include Kasikornbank’s three crypto divisions, Orbix Custodian, Orbix Invest, and Orbix Technology.

 

Comparable M&A transactions in the crypto exchange industry include Liquid Group | FTX (ND), Bitex | Huobi (ND), Amber Group | DeCurret, Siam Commercial Bank | Bitkub ($1.05B), DHS Consulting | Allentro ($575M), Exegy | Vela, and SBI Financial Services | B2C2

 

Strategic Rationale

Kasikornbank made a clear promise to investors that they would capture 20% of the crypto market share in Thailand by 2024. The simplest and most effective way to accomplish this is by acquiring a leading crypto exchange as they have done here. Kasikorn now owns a leading local exchange with requisite licenses demonstrating their strong digital asset strategy in full action. 

 

Architect Partners’ Observations

Our thesis is simple: the crypto industry will see an increase in bridge M&A transactions (non-crypto companies acquiring a crypto company). 

 

Crypto assets continue their transition from an emerging asset class to a global asset class. Servicing crypto assets, and their owners, has a different set of requirements compared to other traditional asset classes. 

 

Every company in a traditional industry, especially financial services, will have or has already undergone an internal assessment of how they plan to adopt crypto assets. This assessment inevitably includes a Buy vs. Build. vs. Partner vs. Invest.

 

Another theme we see here is regulation clarity driving action. Thailand has specific regulations around cryptocurrency. This gives comfort to TradeFi institutions to become involved since the rules are (relatively) clear.  

 

Exchanges have been the primary onramp into the industry and have the largest number of retail crypto holders. Acquiring an exchange gives immediate scale and can deepen retail relationships into the much-desired “cross-sell” with its in-house products. 

 

Geographically, Thailand ranks in Chainalysis’ Top 10 Countries Adopting Crypto Report. In fact, Southeast Asia has 4 countries in the top 10 with Asia representing 7 of the top 11. These data points support the narrative that crypto is a global asset class with Asia playing a leading role. We expect Bridge M&A activity in the Asia region to increase in 2024 as Financial Services companies execute their “buy” strategies.

 

The valuation of the deal is a bit of a head-scratcher, and we believe the stated price includes significant, undisclosed earn-out based on performance to achieve it. We will update this alert once we uncover more details on this transaction. 

 

Sources 

PitchBook, Satang Financial Statements, Satang Website