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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Kraken’s Parent Payward to Acquire Bitnomial for $550M

Glenn Gottlieb
April 19th, 2026
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Transaction Overview

On April 17th, Payward, the parent company of crypto exchange Kraken, announced a definitive agreement to acquire Bitnomial, the first fully CFTC-licensed crypto-native derivatives exchange in the U.S., for up to $550 million in cash and stock.

 

Target: Bitnomial

Founded in 2014 and based in Chicago, Bitnomial is a U.S. fully-regulated digital asset derivatives trading exchange. Bitnomial is the first and only crypto-native exchange company in the United States to hold all three CFTC-issued licenses (DCM, DCO, FCM) required to operate an end-to-end domestic crypto trading and derivatives business.

 

Bitnomial’s key offerings include physically delivered Bitcoin futures and options, perpetual futures, leveraged spot trading, and prediction markets, all on a single unified exchange and clearinghouse with digital asset margin and settlement capabilities. The platform also supports crypto-native settlement, crypto collateral, and continuous 24/7 trading.

 

Bitnomial’s regulatory journey spanned over a decade. The company received its DCM (Designated Contract Market) license in April 2020, enabling it to operate an exchange for margined and deliverable digital asset futures and options. In 2022, its subsidiary obtained FCM (Futures Commission Merchant), allowing it to accept customer orders and hold margin funds. In December 2023, the CFTC approved its clearinghouse (DCO) application, completing its full set of derivatives licenses.

 

Bitnomial has raised approximately $49 million across multiple rounds. Notable investors include Ripple, Electric Capital, Franklin Templeton, Jump Trading, DV Chain, Consolidated Trading, RRE Ventures, Coinbase Ventures, Belvedere Strategic Capital, Collab+Currency, Digital Currency Group, and O’Brien Investment Group.

 

Bitnomial has shown a strong growth in history. In the first half of 2024, Bitnomial Exchange traded over $130 million in notional value, a 1,081% increase year over year. The platform currently lists derivatives across over 10 underlying digital assets, which Bitnomial describes as the broadest CFTC-regulated crypto derivatives coverage in the U.S. by number of assets.

 

Bitnomial’s main competitors include Deribit | Coinbase, D2X, One Trading, as well as incumbent derivatives venues such as CME Group and Cboe, which have also expanded into crypto derivatives.

 

Buyer: Payward (Kraken)

Payward is the parent company of Kraken. Originally the legal entity behind Kraken, Payward was repositioned in February 2026 as a multi-brand holding platform. Payward currently encompasses Kraken, NinjaTrader, Breakout, Backed Finance, xStocks, and CF Benchmarks, as well as Payward Services, its B2B infrastructure arm.

 

Kraken, historically Payward’s operating brand and the flagship brand now, is one of the world’s largest cryptocurrency exchanges, founded in 2011 and headquartered in Cheyenne, Wyoming. The platform serves more than 15 million clients globally, providing trading across more than 300 digital assets and six national currencies, along with custody, staking, and institutional prime services.

 

Kraken has been aggressively expanding into derivatives and multi-asset trading through M&A. Its largest acquisition to date was the $1.5 billion purchase of NinjaTrader in March 2025 (M&A Alert), a leading U.S. retail futures trading platform and CFTC-registered FCM, which marked the largest-ever transaction combining traditional finance and crypto. Kraken also acquired Crypto Facilities, a U.K. FCA-regulated crypto futures platform, the predecessor of Kraken Futures.

 

The company has also expanded beyond the crypto exchange. In 2025, Kraken introduced commission-free trading for over 11,000 U.S.-listed stocks and ETFs, stepping into equities and tokenized stocks. The same year, it launched Krak, a P2P payments app for cross-border transfers.

 

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Platform transaction volume reached $2 trillion, and the platform ended the year with $48.2 billion in assets and 5.7 million funded accounts. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including custody, yield, payments, and financing.

In November 2025, Payward raised $800 million in funding at a $20 billion post-money valuation, with participation from Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC for a planned IPO. The IPO was paused in March 2026 due to market conditions, but was revived in April 2026 when co-CEO Arjun Sethi confirmed the filing remained active.

 

In the same week of the acquisition announcement, Deutsche Börse Group announced a $200 million investment for a 1.5% fully diluted stake of Kraken, which implies Kraken at a $13.3 billion valuation.

 

Transaction Parameters

Payward will acquire 100% of the outstanding equity of Bitnomial for up to $550 million, payable in cash and stock. Based on Bitnomial’s last round post-money valuation of $228 million in Jul 2024, the transaction represents a 2.4x of that valuation, or a 139% premium.

 

The specific breakdown of cash and equity was not disclosed.

 

Previous comparable transactions include: Coinbase | Deribit for $2.9B (M&A Alert), NinjaTrader | Kraken for $1.5B (M&A Alert), Hidden Road | Ripple for $1.25B (M&A Alert), and FairX | Coinbase (M&A Alert).

 

Strategic Rationale

Payward is acquiring Bitnomial to consolidate ownership of the domestic regulatory infrastructure required to offer U.S. clients a full suite of CFTC-compliant derivatives products, including spot margin –  perpetual futures, and options –  without reliance on third-party clearing or brokerage arrangements. Bitnomial’s DCM, DCO, and FCM licensed platform, built natively for crypto over more than a decade, represents infrastructure that cannot be replicated through partnerships or retrofitted from TradFi systems. By bringing all three licenses in-house, Payward eliminates structural dependencies and gains direct control of the settlement and clearing rails that define how derivatives markets function.

The integration across Kraken, NinjaTrader, and Payward Services creates a vertically integrated U.S. derivatives platform that can serve retail traders, institutional clients, and B2B partners through a single, regulated operating stack. With a potential IPO in view and Deutsche Börse now on the cap table, Payward is building the kind of institutional credibility and product completeness that public markets and institutional counterparties require.

 

Architect Partners’ Observations
This transaction is one of the most consequential in the current wave of crypto M&A, not because of its size, but because of what it represents structurally. Regulatory licenses are the scarcest and most defensible asset in U.S. digital asset markets today. Bitnomial’s CFTC trifecta took over a decade to build and reflects a category of asset that cannot be recreated quickly regardless of capital. Payward is not only buying revenue, but is more importantly buying a durable competitive position in the U.S. derivatives market at a moment when institutional demand for compliant crypto derivatives is accelerating rapidly.

 

The broader implication is that the race to own an end-to-end regulated derivatives operation in the U.S. is effectively over for Payward’s nearest competitors. Firms that do not control their own clearing and settlement infrastructure will face growing structural disadvantages as the market matures while paying margin to intermediaries, accepting product constraints, and losing the ability to innovate at the infrastructure layer. 

 

This deal also signals what a credible IPO candidate in the crypto exchange space looks like: multi-brand distribution, end-to-end regulated services, institutional backing, and a path to derivatives dominance. Payward is checking each of those boxes in rapid succession.

 

In light of this transaction, how Payward’s competitors navigate their strategic path forward will be one of the more interesting storylines to watch in U.S. crypto market structure over the next 12 to 24 months.

 

Sources 

PitchBook, Press Release, Payward, Kraken, Bitnomial