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Payward Acquires Magic Labs Embedded Wallet Business
Payward Acquires Magic Labs Embedded Wallet Business

Transaction Overview
On July 27, 2026, Payward, the B2B crypto infrastructure parent behind the crypto exchange Kraken, announced a definitive agreement to acquire wallet-as-a-service business Magic Labs. Financial terms of the transaction were not disclosed.

Target: Magic Labs (Wallet Infrastructure)
Founded in 2018 and headquartered in San Francisco, Magic Labs is a wallet-as-a-service infrastructure provider that enables businesses to create non-custodial embedded wallets for their end users. The company was co-founded by Sean Li, Arthur Jen, and Jaemin Jin.

Magic’s core offering is a developer-facing SDK and API that provides embedded wallets with passwordless authentication via email, social login, passkeys, or SSO. The product suite includes 1) API Wallets for server-side management with security and customizable key sharding, and 2) Embedded Wallets for client-side non-custodial key management. As of July 2026, the platform supports more than 30 blockchain networks and provides a white-label UI, fiat onramps, and transaction signing.

As of July 2026, Magic Labs had provisioned more than 60 million wallets and served more than 200,000 developers across more than 18,000 applications. Clients include Polymarket, Naver, Helium, Forbes, WalletConnect, Mattel, and Immutable. During the 2024 U.S. presidential election, Polymarket processed over $3 billion in prediction market transactions with zero downtime, powered by Magic’s embedded wallets. Magic said it had supported over $8.9 billion in cumulative transaction volume for Polymarket as of November 2025.

Magic Labs has raised a total of $83 million in disclosed venture funding across 4 rounds, with significant investors including PayPal Ventures, Northzone, Tiger Global, Digital Currency Group, CoinFund, and Placeholder VC.

In November 2024, Magic Labs announced Newton, a chain unification network built in collaboration with Polygon Labs, expanding beyond wallet infrastructure into cross-chain protocol development. In November 2025, Magic Labs integrated the Newton Protocol SDK across its developer network. The company described Newton Protocol as “the authorization layer for on-chain finance.” These moves preceded the company’s decision to divest its wallet business and refocus entirely on protocol development.

Buyer: Payward
Founded in 2011 and headquartered in San Francisco, Payward is a private B2B crypto infrastructure holding company. Payward operates Kraken, one of the longest-running cryptocurrency exchanges, alongside NinjaTrader, xStocks, Bitnomial, and CF Benchmarks. The company is led by co-CEOs Arjun Sethi and Dave Ripley.

Most relevant to this transaction, Payward operates Payward Services, a B2B infrastructure platform that provides institutions with access to Payward’s trading, custody, settlement, and payments infrastructure via API. The acquisition of Magic Labs adds embedded wallet infrastructure to their offering. In April 2026, Payward launched a white-label fiat-to-crypto onramp through a partnership with Onramper, making embedded wallet infrastructure a natural adjacent capability.

Payward has been expanding beyond its core exchange through acquisition. In 2025, the company acquired NinjaTrader for $1.5 billion (retail futures, M&A Alert) and agreed to acquire Backed Finance (tokenized equities, Press). In 2026, it acquired Magna (token lifecycle management, Press), completed the acquisition of Bitnomial for up to $550 million (regulated derivatives, M&A Alert), and agreed to acquire Reap for $600 million (card issuance and payments, M&A Alert). Including this transaction, Payward has announced or completed 8 acquisitions since early 2025, committing several billion dollars to platform expansion ahead of its planned public listing.

For the full year of 2025, Payward reported adjusted revenue of $2.2 billion, a 33% increase year over year from $1.5 billion in 2024. Trading-based revenue accounted for 47% of the total, with the remaining 53% from asset-based services, including payments, custody, yield, and financing.

In November 2025, Payward raised $800 million at a $20 billion post-money valuation in a round backed by Citadel Securities, Jane Street, and Apollo Global Management, and confidentially filed an S-1 with the SEC ahead of a planned IPO. In April 2026, Deutsche Börse Group made an additional $200 million strategic investment in the company.

Transaction Parameters
Payward has signed a definitive agreement to acquire the wallet-as-a-service business of Magic Labs for an undisclosed amount. The transaction includes Magic Labs’ embedded wallet business, including wallet clients and associated infrastructure.

The transaction is part of a broader corporate restructuring in which Magic Labs is rebranding as Newton Labs to focus on the Newton Protocol. The two companies will remain independent following the close.

Architect Partners served as the exclusive financial advisor to Magic Labs.

Strategic Rationale
Payward is acquiring Magic’s embedded wallet business to augment Payward Services’ B2B offering. Payward Services gives partners a single integration point for trading, custody, tokenized assets, on/off-ramps, and derivatives. The wallet, the account layer where end users actually hold assets and interact with onchain products, was a critical piece partners still had to source from a third party. Magic brings that layer in-house with proven infrastructure: a TEE-based signing solution, an embedded integration layer, and a developer SDK that together have provisioned more than 60 million wallets and supported over $10 billion in stablecoin volume for 200,000+ developers.

On Day 1, Payward can offer fintechs, enterprises, and financial institutions a complete embedded onchain offering under a single provider, spanning wallet provisioning, onboarding, funding, trading, custody, and settlement, without stitching together multiple vendors. Every embedded wallet also becomes a distribution point that routes transaction volume into the rest of Payward’s infrastructure, deepening the non-trading, less volatile revenue that already accounts for 53% of Payward’s total as it heads toward a public listing.

Architect Partners’ Observations
This transaction marks the near-completion of a consolidation wave in embedded wallet infrastructure. In roughly one year, Fireblocks acquired Dynamics ($90M), Consensys acquired Web3Auth ($50M), Stripe acquired Privvy, Ripple acquired Palisade, and Paxos acquired Fordefi. Now each group has its own independent wallet infrastructure provider, and Payward has acquired the category’s pioneer. The market has reached a clear verdict: embedded wallets are foundational infrastructure for every onchain product, and they are a layer of a full-stack platform rather than a standalone business.

The logic is simple: the wallet is becoming the account primitive of onchain finance. Whoever provisions the wallet sits at the front of the customer relationship and routes the volume that follows. For platforms whose trading revenue is inherently cyclical, owning the onboarding layer converts market position into durable, recurring B2B infrastructure revenue.

Sources
Press Release, Payward Services, PitchBook

Alerts

Stripe is acquiring Bridge for $1.1 billion the most strategically important transaction since the emergence of crypto

Eric Risley
October 21, 2024
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Transaction Overview

On October 20, 2024, it was announced that Stripe acquired Bridge, an API-based stablecoin payment platform for $1.1B. 

 

 

Target: Bridge

Bridge offers the ability to easily integrate stablecoin-based payments via an Application Programming Interface (API). Essentially, Bridge’s clients gain complete stablecoin-based payment capabilities by integrating a small amount of computer code into their applications, without needing to run or manage the underlying services. Bridge’s services support a range of fiat currencies and existing stablecoins (USDC, PYUSD, USDT) while also enabling the creation of new stablecoins.

 

Bridge, along with other companies, is building a new set of global payment rails that offer instant settlement and can be used for B2B, B2C, and P2P payments. According to Sequoia Capital, one of the Series A lead investors, Bridge’s payment volume reached an annualized run rate of over $5 billion in August 2024.  This volume suggests a revenue run rate of between $5M – $12.5M depending upon the fees charged, likely somewhere between 10bps-25bps.

 

According to The Information, one fast growing client is Airtm who help their customers pay contractors located across the world.  An example includes data labeling and collection for AI applications.  Often this work is done by individuals located in emerging markets.  Airtm uses Bridge to make the payments using a stablecoin.  If the recipient desires to convert into fiat, Bridge has relationships with local payment service providers, such as Bitso in Mexico and Yellow Card in Africa, to make the stablecoin / fiat conversion.

 

The company was founded in 2022 by Sean Yu and Zach Abrams, who previously sold Evenly—a Venmo competitor—to Block in 2013. Following that, Yu became a staff software engineer at Airbnb, while Abrams served as Head of Consumer Products at Coinbase. Bridge has raised a total of $58 million, with the most recent raise being a $40 million Series A round in March 2024, co-led by RIBBIT, Index Ventures, Sequoia, and Haun Ventures Management, with participation from Artisanal Ventures, 1Confirmation, Zeal Talent Ventures, Bedrock, The Department of XYZ, Oak HC/FT, and Jonathan Golden. This round valued the company at $200 million post-money.  Bridge has approximately 45 team members.

 

 

Buyer: Stripe

Stripe provides businesses with APIs to accept online payments and manage their finances. Its platform supports payments, billing, invoicing, and other financial tools for businesses of all sizes. Today, Stripe has expanded its offerings to include global payment acceptance and fraud prevention.

 

In 2023, the company had 100 businesses processing over $1 billion annually, accounting for 10% of its total payment volume. Revenue is projected to reach a $500 million annual run rate in 2024. Stripe was cash flow positive in 2023 and expects the same for 2024. In March 2024, Stripe announced that it had surpassed $1 trillion in total payment volume for 2023, a 25% increase compared to 2022.

 

Stripe’s relationship with crypto has been mixed. The company stopped supporting Bitcoin payments in 2018 after deeming the asset too volatile and seeing low payment volumes. However, in 2022, Stripe launched a fiat-to-crypto on-ramp for consumers, which manages KYC requirements, payments, fraud, and compliance. In April 2024, Stripe announced that it was reintroducing crypto payments using stablecoins, stating that “Crypto is Back.” This was followed by the official launch of its USDC and PYUSD payments platform last week.

 

Founded in 2010 by brothers Patrick Collison and John Collison, Stripe now has over 7,000 employees. The company has raised over $9.4 billion, with key investors including Sequoia Capital, Thrive Capital, Founders Fund, General Catalyst, and Tiger Global. A $600 million Series H funding round in 2021 valued Stripe at $95 billion, and in 2023, it raised $6.5 billion at a valuation of $50 billion. As of July 2024, the company’s valuation is believed to be $70 billion, based on Sequoia’s offer to buy shares at $27.51.

 

 

Transaction Parameters

Stripe is acquiring Bridge for $1.1B, 5.5x their Series A valuation of $200M completed in March 2024 and likely well over 100x run rate revenue.

 

Previous comparable transactions include: Diem | Silvergate Bank for $201M (Architect Partner’s advised, (M&A Alert), First Digital Trust | Fireblocks for $100M (M&A Alert)

 

Previous notable transactions bridging crypto and traditional finance include: Bitstamp | Robinhood (M&A Alert) and Simplex | Nuvei (M&A Alert)

 

 

Strategic Rationale

This single acquisition allows Stripe to immediately become a major contender in digital asset-based payments, arguably well positioned against i) traditional payment players such as PayPal, Block and ii) the leading stablecoin providers Tether, Circle, and PayPal. 

 

 

Architect Partners’ Observations

The API model is popular because it provides application developers with a simple way to integrate capabilities, often with zero upfront costs. Typically, API-based businesses allow developers to use their services at very low or no cost until usage surpasses certain volume thresholds. This “plant a million seeds” strategy enables Bridge clients to experiment without financial burden, only incurring fees if they succeed.

 

This API model mirrors the approach Stripe has taken since its inception. Stripe followed the path set by companies like Plaid (banking account integration), Twilio (messaging API), PayPal (a pioneer in online payments), and Amazon Web Services (offering a wide variety of computing infrastructure), among others.

 

This transaction further demonstrates the growing recognition of stablecoin-based payments and their compelling benefits, which are increasingly being embraced by non-crypto companies. While most stablecoin use remains centered around trading and settlement, anecdotal evidence suggests that an increasing share of volume is now related to payments. Today, stablecoin usage is enormous. In the past 24 hours, the top two stablecoins (USDT and USDC) reported a combined volume of $77 billion, accounting for the vast majority of all crypto trading volume.

 

We are just entering what could be a proliferation of stablecoins, although regulatory oversight may temper this trend. It’s hard to envision a more fundamentally disruptive challenge to the traditional banking system: payments at scale without the involvement of a bank.

 

 

Sources 

PitchBook, Stripe Website, Bridge Website, CoinMarketCap, TechCrunch, Yahoo Finance, Bloomberg